March 21, 2024 marked a watershed moment in esports fashion: the launch of the first adidas Originals x 100 Thieves Primary Jersey. While the two brands had announced their partnership earlier, this was the first team-issued competition jersey bearing both logos, worn by 100 Thieves’ LCS and VCT rosters.
Design
The 2024 Primary Jersey established the design language that would define the partnership going forward: an oversized fit, the iconic adidas three stripes on the shoulders, and 100 Thieves’ geometric print pattern in red tones. Embroidered logos replace screen printing for a premium finish.
The Lexus sponsorship logo features prominently, alongside other 100 Thieves partners. Despite the number of sponsor logos, the jersey maintains a clean, lifestyle-first aesthetic that has become the partnership’s signature.
Limited Quantities
100 Thieves announced that the jersey would be available in limited quantities on March 21 at 10 AM PT. The limited availability reflected a deliberate strategy: create urgency and secondary market value while testing demand for the new collaboration.
The adidas x 100 Thieves SS24 Collection
In May 2024, the partnership expanded beyond the jersey with an inaugural collaborative lifestyle collection. This broader drop included apparel and accessories that took the 100 Thieves x adidas brand beyond competition wear into streetwear territory, setting the stage for the even larger SS25 collection the following year.
StockX Aftermarket
The jersey appeared on StockX, the secondary market platform, indicating demand exceeded supply. The presence of an esports jersey on a platform typically associated with sneakers and streetwear validated the partnership’s positioning.
More 100 Thieves Coverage
- Team Liquid 2026 Official Jersey
- Evil Geniuses 2026 Pro Jersey
- NRG 2026 Official Jersey
- 100 Thieves 2026 Primary Jersey
- FaZe Clan 2026 Official Team Jersey
Where to Buy
The 100 Thieves x adidas 2024 Primary Jersey is available at the 100 Thieves store and adidas.com.
