Cloud9 and PUMA’s multi-year partnership was one of the defining brand deals in North American esports, beginning in 2019 when CNBC covered the signing as a landmark moment for the industry. The 2023 Pro Jersey represents one of the final products from this collaboration before Cloud9 transitioned to producing their own jerseys independently.
The 2023 Jersey
The Cloud9 Pro Jersey 2023 features the iconic Cloud9 logo in a dual-color oversize design against a blue base. Available through the ESL Shop at approximately $75-100, the jersey is constructed from 100% polyester with the PUMA branding that characterized the partnership era.
The design stays true to Cloud9’s visual identity while incorporating PUMA’s athletic construction expertise. The oversize logo design was a fan favorite, creating a bold visual that stood out during LCS and VCT broadcasts.
The PUMA Partnership Legacy
PUMA’s deal with Cloud9 was announced in October 2019 and represented one of the first multi-year agreements between a global sportswear brand and a North American esports organization. The partnership:
- Legitimized esports apparel in the eyes of the mainstream sports industry
- Set the template for future brand deals (adidas x 100 Thieves, Nike x T1, hummel x Astralis)
- Produced multiple seasons of jerseys with consistent quality and brand integration
The collaboration eventually wound down as Cloud9 moved toward independent jersey production, culminating in the 2025 school-days inspired design with chenille patches that marked a distinctly post-PUMA creative direction.
Collector Value
As the partnership has ended, Cloud9 x PUMA jerseys carry collector value. eBay listings show continued demand for these pieces, with the PUMA branding serving as a timestamp of a specific era in Cloud9’s history.
More Cloud9 Coverage
Where to Buy
The Cloud9 x PUMA 2023 Pro Jersey is available at the ESL Shop while stock lasts.
