The Dota 2 Secret Shop is one of esports’ most unique merchandise operations, producing exclusive jerseys and apparel for The International (TI), Dota 2’s annual world championship. Unlike team-specific jerseys that represent organizations, TI Secret Shop products represent the event itself — and they sell out with remarkable speed.
TI 2025 Jerseys
The TI 2025 Secret Shop featured multiple jersey designs, each priced at $80:
- TI2025 Aurora Jersey — a design inspired by aurora borealis aesthetics (SOLD OUT)
- TI2025 Star Aegis Jersey — featuring the iconic Aegis of Champions motif (SOLD OUT)
Previous TI editions remain available at clearance prices:
- TI13 Stripes Jersey (Olive) — $32 (60% off)
- TI13 Jawbreaker Jersey (Green) — clearance pricing
The rapid sell-out of TI2025 jerseys demonstrates that Dota 2’s merchandise market, while smaller than Valorant or LoL’s, is intensely dedicated.
The Secret Shop Tradition
The Dota 2 Secret Shop has been a feature of The International since the tournament’s earliest years. Originally a physical store at the TI venue where attendees could purchase exclusive merchandise, it has evolved into an online operation that serves the global Dota 2 community.
The name “Secret Shop” references the in-game shop where players purchase late-game items — a piece of game lore that gives the merchandise operation a built-in brand identity.
Team Jerseys in Dota 2
The Dota 2 team jersey market operates differently from Valorant or CS2:
- Tundra Esports — TI12 jersey ($80 retail, available on secondary markets)
- Team Spirit — TI winner jerseys carry special significance
- OG — two-time TI winner jerseys are collector items
- Team Falcons — competing across Dota 2 and CS2 with unified branding
Most Dota 2 team jerseys are available through the ESL Shop or team-specific stores.
Dota 2 vs Other Esports Merch
Dota 2’s merchandise culture has distinct characteristics:
| Feature | Dota 2 | Valorant/LoL |
|---|---|---|
| Primary merch | TI event products | Team jerseys |
| Purchase motivation | Event commemoration | Team allegiance |
| Availability | Limited/seasonal | Year-round |
| Price sensitivity | Premium ($80 jerseys) | Varies ($60-120) |
| Digital integration | In-game items + physical | Primarily physical |
More Dota 2 Coverage
- TI11 Official Player Jacket
- TALON DOTA 2022 Player Jersey
- Invictus Gaming The International collection
- The International DOTA 2 clothing collection
Where to Buy
TI Secret Shop jerseys are available at na.dota2secretshop.com and The Dota 2 Store.
