The Esports World Cup returned to Riyadh in 2025 bigger than ever, and so did its merchandise operation. With multiple brands producing official gear across different product categories, the EWC 2025 merch lineup is the most diverse and ambitious the event has offered to date. From Adidas athlete exclusives to streetwear-influenced fan apparel, here is everything available for the 2025 edition.
Adidas: Official Merchandise Sponsor
For the second consecutive year, Adidas serves as the official merchandise sponsor of the Esports World Cup, providing exclusive gear to competing athletes and event staff. The partnership reinforces Adidas’s growing commitment to esports as a legitimate performance category alongside its traditional sports verticals.
Adidas-produced pieces for EWC 2025 include performance apparel designed for the competing players, built with the same moisture-wicking fabrics and athletic fits found in the brand’s football and basketball lines. Select Adidas x EWC co-branded items are accessible through official channels at the event.
Love Army + Fulllife: Fan-Facing Official Merch
The bulk of the publicly available EWC 2025 merchandise comes from the partnership between Love Army and Fulllife, two brands with deep roots in gaming culture. Their official EWC 2025 collection spans multiple categories:
T-shirts featuring event branding, tournament graphics, and Riyadh-specific design elements. Swim shorts that acknowledge the Saudi summer climate with a practical yet stylish option. Hoodies for those arena sessions where the air conditioning runs full blast, featuring embroidered EWC logos and premium cotton construction.
The Love Army x Fulllife collection sits at the intersection of gaming merchandise and contemporary streetwear, with fits and fabrics that do not look out of place outside of a tournament venue.
ONWEAR: Pro Gamer Jerseys and Sports Tees
Handling the competitive apparel side of the official merch program, ONWEAR produced the EWC 2025 sports T-shirts and pro gamer jerseys. These pieces are designed with a performance-first approach: sublimated graphics, breathable polyester blends, and athletic cuts optimized for players spending long hours on stage under studio lighting.
The ONWEAR jerseys carry official Esports World Cup branding and are available as both player-spec competition jerseys and fan retail versions, giving attendees the option to wear exactly what competitors wear during matches.
Physical Merch Shops in Boulevard Riyadh City
All official EWC 2025 merchandise is available at dedicated retail locations within Boulevard Riyadh City, the entertainment district that hosts the tournament. The physical shops offer the full range from all producing brands, along with event-exclusive colorways and limited drops that may not be available through online channels.
Team Falcons Golden Star Champion Jersey
No discussion of EWC merchandise is complete without mentioning Team Falcons, the Saudi Arabian organization that dominated the inaugural Esports World Cup in 2024. To celebrate that championship run, Team Falcons released the Golden Star champion jersey, a special edition piece featuring a gold star above the crest to signify their EWC 2024 victory.
The Golden Star jersey has become one of the most recognizable pieces of esports apparel in the MENA region, and it serves as a powerful reminder of what is at stake each year in Riyadh. Expect the 2025 champion to receive similar treatment.
More EWC Coverage
- Esports World Cup 2024 Adidas Official Merchandise
- Team Falcons 2025 Pro Jersey
- Team Liquid Marvel Rivals Apparel Collection
Where to Buy
Official EWC 2025 merchandise is available at physical retail shops in Boulevard Riyadh City during the event. Select items from Love Army, Fulllife, and ONWEAR may also be available through their respective online stores.
