FIFA’s esports division produces official merchandise for the FIFAe World Cup, bringing the same branding and commercial infrastructure that powers the FIFA World Cup to competitive gaming. The FIFAe World Cup 2025 merchandise is available through the official FIFA Store, making it one of the few esports product lines sold through a traditional sports governing body’s retail channel.
The Collection
Available at store.fifa.com/competitions/fifae:
- FIFAe World Cup 25 Trophy Replica (150mm) — EUR 150 — a miniature version of the championship trophy
- FIFAe World Cup 25 T-Shirt — EUR 30 — unisex event-branded tee
- FIFAe World Cup 25 Hoodie — EUR 55 — unisex hooded sweatshirt
The trophy replica is particularly notable — at EUR 150, it targets collectors and serious fans, creating a premium tier that most esports event merch doesn’t offer.
FIFA’s Esports Branding
What makes FIFAe merchandise unique is the FIFA brand itself. The FIFA logo carries instant global recognition that no esports-native brand can match. When you buy a FIFAe World Cup hoodie, you’re buying into the same brand ecosystem as the men’s and women’s football World Cups.
This gives FIFAe merch:
- Mainstream credibility that pure esports brands lack
- Global retail infrastructure via the FIFA Store
- Cross-sport appeal — football fans who play EA FC casually may buy FIFAe merch
- Premium positioning justified by the FIFA brand heritage
FC Pro World Championship
Alongside FIFAe, EA operates the FC Pro World Championship for EA Sports FC competitive play. The 2025 edition features teams like Al-Nassr Esports competing in Riyadh, creating another merchandise opportunity at the intersection of football clubs, esports, and event branding.
The Esports x Football Pipeline
FIFAe represents the most direct bridge between traditional sports and esports merchandise. Unlike other esports titles where the connection to traditional sports is metaphorical, FIFAe literally represents football in digital form. The merchandise reflects this: it feels like football merchandise that happens to be for a video game tournament.
More FIFAe Coverage
Where to Buy
FIFAe World Cup merchandise is available at the FIFA Store.
