Fnatic has been a pillar of competitive esports since 2004, building one of the most storied legacies across League of Legends, Valorant, and Counter-Strike. The London-based organization’s partnership with French apparel brand Fulllife has brought a premium, fashion-forward approach to its merchandise, and the second half of 2024 delivered two releases that showcase a clear dual strategy: performance kits for the biggest stages and lifestyle essentials for everyday wear.
The 2024 Championships Kit arrived in August ahead of the international event calendar, while the Base Collection dropped in December to close out the year with a lifestyle-focused capsule.
2024 Championships Kit
Fnatic’s standard 2024 Pro Kit featured the organization’s signature black colorway for regular season play across the LEC and other domestic competitions. The Championships Kit, however, took a deliberate departure. Designed exclusively for Worlds and international events, this white-based “Champs” jersey and accompanying jacket immediately set Fnatic apart from their regular season look.
The white Championships jersey features clean lines with Fnatic’s iconic orange accents, creating a striking contrast that reads well under arena lighting and on broadcast. The matching Championships jacket completes the on-stage package, giving the roster a unified, premium appearance during the highest-stakes competitions of the year. A custom version of the jersey was also made available, allowing fans to personalize their kit with gamertags and custom numbering.
This approach of reserving a distinct colorway for international play mirrors what traditional sports organizations have done for decades with home and away kits. For Fnatic, the white Championships Kit has become a visual marker that signals the team is competing on the world stage.
Base Collection: “Lifestyle Essentials Built to Stay”
Arriving in December 2025, the Base Collection represents the other side of Fnatic’s merchandise strategy. Rather than competition-focused performance wear, this line delivers everyday lifestyle pieces under the tagline “Lifestyle essentials built to stay.”
The centerpiece is the “Always Fnatic” Hoodie, a relaxed-fit essential that leans into understated branding. Where the Championships Kit is bold and event-specific, the hoodie is designed for daily rotation. The minimal Fnatic branding makes it wearable well beyond match day, appealing to fans who want to represent their team without wearing a full competition jersey to the grocery store.
The collection also includes a range of Base T-shirts in multiple colorways and designs. The Ecru and White variants offer neutral, versatile options, while the “Always Fnatic” Tee and “Mirror Fnatic” Tee incorporate graphic elements that add personality without overwhelming the garment. Each piece is built on quality cotton construction consistent with Fulllife’s manufacturing standards.
A Dual Strategy That Works
Fnatic’s 2024 releases illustrate a maturing approach to esports merchandise. The Championships Kit satisfies fans who want to own the exact gear their players wear at Worlds, while the Base Collection captures the growing segment of supporters who prefer lifestyle apparel over jerseys. By partnering with Fulllife for both competitive and casual lines, Fnatic ensures a consistent quality standard across the board.
This dual-track model positions Fnatic’s merchandise program as one of the most complete in European esports, covering everything from stage-ready performance kits to wardrobe staples.
More Fnatic Coverage
- Fnatic 2025 Pro Kit Genesis Collection by Fulllife
- Fnatic 2026 Pro Kit Jersey by Fulllife
- G2 Esports 2026 Jersey Collection by Fulllife
- Team Vitality 2026 Pro Jersey by Fulllife
Where to Buy
The Fnatic 2024 Championships Kit and Base Collection items are available through the official Fnatic shop. The Base Collection pieces, including the “Always Fnatic” Hoodie and various Base T-shirts, can be found on the Fnatic Base Collection page. Availability varies by size and colorway.
