LNG Esports Li-Ning 2025 Qilin Cloud Jersey and Clarks Partnership

LNG Esports has one of the most layered brand identities in the LPL, and their 2025 Li-Ning jersey brings that depth to the surface. The design centers on the “Qilin Cloud” motif — a reference to the Qilin, a mythical beast from Chinese mythology that represents prosperity, serenity, and good fortune. For LNG, this creature is not just a design choice. The Qilin serves as the team’s official mascot, and the connection runs deeper: the character for Qilin echoes the name of the team’s owner, making it a genuinely personal symbol for the organization.

Qilin Cloud Design

The 2025 jersey features a black and cyan green colorway that gives LNG a sharp, modern look on broadcast. The Qilin Cloud pattern is woven through the fabric as a textural element rather than a bold graphic, creating a design that reveals its details up close while reading as clean and professional from a distance.

LNG Esports Li-Ning 2025 Qilin Cloud Jersey in Cyan Green

Li-Ning’s craftsmanship translates the mythological inspiration into athletic-grade construction. The black base provides a serious competitive tone, while the cyan green accents inject energy and distinguish LNG from the many dark-palette jerseys across the league. Pricing is expected in the $69.99-100 range through international retailers like ShopNings.

A Family Affair with Li-Ning

LNG’s relationship with Li-Ning goes beyond a standard manufacturer agreement. The team is owned by Li Ning’s nephew, making the partnership between the organization and the sportswear giant a literal family affair. This connection gives LNG a unique position within the LPL ecosystem — while every team wears Li-Ning jerseys through the league-wide deal, LNG’s relationship with the brand runs through bloodlines.

This family tie likely influences the level of design attention LNG’s jerseys receive. The Qilin Cloud motif feels like a product of deep collaboration rather than a template design, and the result is one of the more distinctive jerseys in the LPL’s 2025 lineup.

Clarks Partnership

Beyond their jersey, LNG has built an unexpected brand portfolio. In 2023, the organization announced a partnership with Clarks, the British shoe brand established in 1825. The collaboration brought Clarks into Chinese esports — a market the heritage footwear brand had no previous connection to.

The Clarks x LNG partnership represents the kind of cross-cultural brand bridge that is becoming more common in Chinese esports: Western heritage brands looking for access to China’s massive young consumer market, and esports teams looking for partners that add credibility and lifestyle appeal beyond gaming. It is a model that other LPL teams and Western brands are likely watching closely.