LOUD 2023 VCT Special Collection

LOUD launched a special VCT collection for 2023, their debut year in the VCT Americas franchise league. What made this release unique was the community-driven design process — LOUD involved their fanbase in voting and choosing elements of the jersey design, a approach that strengthened the emotional connection between the team and its massive Brazilian following.

A Reddit thread on r/ValorantCompetitive specifically highlighted LOUD’s VCT collection release, noting the limited-edition nature and the community involvement in the design process.

Community-Built Design

LOUD’s approach to the 2023 VCT collection broke from the standard esports model where designers create a jersey and fans buy it. Instead, LOUD:

Ran community votes on design elements and colorways
Incorporated fan feedback into the final product
Released the collection as a special edition rather than a standard season kit

This participatory approach makes fans feel like co-creators rather than just consumers, deepening their attachment to the jersey and increasing willingness to purchase.

Brazilian Market Context

LOUD operates in a market where esports merchandise competes with football club jerseys for consumer attention. Brazil’s passionate sports culture means fans have strong expectations about what team merchandise should feel like — it must carry emotional weight, not just brand logos.

The 2023 VCT collection succeeded because it treated the VCT Americas franchise debut as a milestone worth commemorating. For LOUD fans, the 2023 jersey represents the moment their team joined the global stage.

LOUD’s Merchandise Trajectory

The 2023 collection was early in LOUD’s evolving merch strategy:

2023 — VCT special collection with community input
2024 — Hydra 2024 official jersey with Inspire athletic line
2025 — Black 25 jersey, expanded combos and bundles

Each year has brought more products and more sophisticated merchandising, but the 2023 community-driven approach remains a model for how to launch a franchise-era merch operation.