Movistar KOI is the Spanish esports organization co-founded by content creator Ibai Llanos, one of the most followed Spanish-speaking streamers in the world, and backed by telecommunications giant Movistar. The organization competes in the LEC (League of Legends EMEA Championship), bringing the passionate Spanish esports fanbase into Europe’s top league.
2024 LEC Jersey
The 2024 jersey features KOI’s distinctive koi fish branding integrated with the Movistar telecommunications sponsorship. The design balances the corporate backing of a major telecom with the youthful, community-driven identity that Ibai Llanos brings to the brand.
KOI’s merch has a built-in advantage: Ibai Llanos’ massive social media reach (one of the most followed accounts on Spanish Twitter) provides organic promotion that most esports organizations cannot replicate. When Ibai shares jersey content, it reaches millions of followers who may not follow esports but follow him.
The LEC in Madrid
Movistar KOI has been instrumental in bringing LEC events to Madrid, Spain. The organization champions hosting LEC matches in Madrid, creating home-crowd atmospheres that benefit jersey sales and fan engagement. The physical presence of LEC in Spain through KOI has energized the Spanish esports merchandise market.
Spanish Esports Ecosystem
KOI operates within a rich Spanish esports ecosystem alongside Team Heretics, GIANTX, and other organizations. The 2024 LEC jersey places KOI at the center of this ecosystem, alongside Team Heretics’ entry into the LEC in 2025. Spanish fans now have multiple LEC organizations to support with official merchandise.
More Movistar KOI Coverage
- Karmine Corp 2026 Pro Jerseys by Fulllife
- G2 Esports 2026 Jersey Collection by Fulllife
- SK Gaming 2026 Player Jersey Koln Edition
- Team Vitality 2026 Pro Jersey by Fulllife
- Karmine Corp 2025 Jersey Collection by Fulllife

Where to Buy
The Movistar KOI jersey and merchandise are available through the organization’s official channels. LEC event merchandise is also available at live events in Madrid.