MVK Esports, formerly known as Vikings, is one of Vietnam’s rising forces in competitive League of Legends. The rebranded organization entered the LCP Pacific league era with serious intent, and their approach to merchandise reflects that ambition. Rather than relying on generic apparel partners, MVK has worked with two Vietnamese streetwear brands — SOUSTATE and MIXER — to build a jersey program rooted in local fashion culture.
This strategy mirrors what GAM Esports achieved with DirtyCoins and signals a broader trend: Vietnamese esports organizations are choosing homegrown fashion labels over international sportswear companies, creating merchandise that resonates culturally with their fanbase.
SOUSTATE: LCP 2025 Season Kickoff
MVK’s first major LCP jersey drop came through their partnership with SOUSTATE, a Vietnamese streetwear brand with a growing reputation in the local fashion scene. The LCP 2025 Season Kickoff jersey launched with an Early Bird window limited to 120 slots, priced at 399,000 VND (approximately $16 USD).
The Early Bird purchase included a blind card — a randomized collectible insert that added a gamified element to the buying experience. This kind of detail shows an understanding of fan engagement that goes beyond simply selling a shirt. The affordable price point combined with the limited early access window created urgency without pricing out the Vietnamese consumer base.
SOUSTATE Mid-Season Releases
Beyond the jersey, the SOUSTATE partnership extended into mid-season lifestyle pieces, including a hoodie and t-shirt. These drops expanded MVK’s merchandise beyond competition wear, offering fans everyday apparel that carries the team’s branding in a more casual context. The hoodie in particular filled a gap that many esports organizations overlook, giving fans a layering option for Vietnam’s air-conditioned arenas and internet cafes.
MIXER: LCP 2025 Season Finals Jersey
For the LCP 2025 Season Finals, MVK introduced a new brand partner: MIXER, another Vietnamese streetwear label. The switch to a different collaborator for the season’s climactic event was a bold move, bringing a fresh design perspective to the Finals jersey while demonstrating that MVK is building relationships across Vietnam’s fashion ecosystem rather than locking into a single partnership.
The MIXER-designed Finals jersey carried a distinct aesthetic from the SOUSTATE pieces, giving fans who collected both a visible representation of the season’s progression from kickoff to finals.
MIXER: LCP 2026 Split 1 Jersey
The success of the Finals collaboration led MVK to continue the MIXER partnership into LCP 2026. The Split 1 jersey maintained the design language established in the Finals kit while evolving it for the new season. This continuity suggests that MIXER has become MVK’s primary apparel partner going forward, though the organization has shown willingness to rotate collaborators based on the moment.
Vietnamese Streetwear Meets Esports
What makes MVK’s approach noteworthy is the commitment to local brands. Both SOUSTATE and MIXER are homegrown Vietnamese labels, not international sportswear giants. This keeps production local, ensures designs reflect Vietnamese aesthetic sensibilities, and builds economic connections between two growing industries in the country.
The pricing strategy also deserves attention. At 399,000 VND for the Early Bird jersey, MVK is keeping merchandise accessible to a young Vietnamese audience. Compare that to LCK or LEC jerseys that routinely exceed $80-100 USD, and the difference in market strategy becomes clear.
More Vietnamese Esports Coverage
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Where to Buy
MVK Esports jerseys are sold through the team’s official social media channels and partner brand websites during pre-order windows. SOUSTATE pieces may be available at soustate.com, while MIXER releases are announced through MVK’s official accounts. Due to limited batch sizes, availability is typically short-lived.
