Natus Vincere, universally known as NAVI, has been a dominant force in competitive gaming since its founding in 2009. The Ukrainian organization fields rosters across Counter-Strike, Valorant, League of Legends, and other titles, with a fanbase that spans Eastern Europe and well beyond. While NAVI has long maintained a robust merchandise program centered around jerseys and team apparel, the 2025-2026 period marks a significant expansion into lifestyle fashion and footwear territory.
Two releases in particular signal where NAVI’s brand is headed: a footwear partnership with Saucony and an anime-inspired Comics Collection that pushes the boundaries of what esports merchandise can look like.
NAVI x Saucony: Stepping into Footwear
NAVI announced Saucony as its official footwear partner for the 2025-2026 cycle, a deal that produced co-branded sneakers merging the heritage running brand’s silhouettes with NAVI’s iconic yellow and black identity. This partnership represents a meaningful expansion for the organization, which previously worked with Puma on footwear and lifestyle collaborations.
The move to Saucony signals a shift toward a more streetwear-oriented aesthetic. Where Puma brought mainstream athletic credibility, Saucony’s reputation in the sneaker community carries a different kind of cultural currency. The co-branded shoes feature NAVI branding integrated into Saucony’s design language rather than simply slapped onto an existing model, suggesting a genuine collaborative effort rather than a logo placement deal.
Footwear partnerships remain relatively rare in esports, making NAVI one of only a handful of organizations to offer fans dedicated sneakers alongside their traditional apparel lineup.
Comics Collection: “My Name Is… NAVI COMICS”
Arriving in December 2025, the Comics Collection is NAVI’s boldest lifestyle drop to date. Drawing on anime and comic-inspired streetwear aesthetics, the collection features graphic T-shirts and apparel adorned with illustrated characters and dynamic artwork under the tagline “My name is… NAVI COMICS.”
The collection leans into the intersection of gaming culture and anime fandom, two communities with enormous overlap that esports organizations have been slow to tap commercially. The graphic-heavy designs are a deliberate departure from the clean, minimal approach typical of competitive jerseys. These are pieces designed for the wardrobe, not the stage.
By releasing a collection with this visual identity, NAVI is speaking directly to a younger, style-conscious demographic that consumes both competitive gaming and anime content. The bold illustrations and vivid colorwork make each piece a standalone statement rather than merely branded team apparel.
Not So Basic and Essentials Collections
The Comics Collection and Saucony partnership do not exist in isolation. NAVI’s shop also features the Not So Basic Collection, a lifestyle capsule offering elevated casual pieces that bridge the gap between team merch and everyday streetwear. Alongside that sits the Essentials Collection, a core basics line providing foundational wardrobe pieces in NAVI’s color palette.
Together, these collections form a layered merchandise ecosystem. Fans can enter at the Essentials level with simple, affordable basics, step up to Not So Basic for more considered lifestyle pieces, explore the Comics Collection for statement streetwear, or go all-in with the Saucony sneakers. Add the competitive Pro Kit jerseys to the mix, and NAVI offers one of the most diversified product ranges in esports.
Beyond the Jersey
NAVI’s expansion into footwear and anime-inspired fashion reflects a broader industry trend: top esports organizations are no longer just jersey brands. The most successful teams are building full lifestyle labels that compete with independent streetwear brands, and NAVI’s 2025 releases position the organization firmly in that conversation.
More NAVI Coverage
- NAVI 2025 Pro Kit Jersey
- NAVI 2026 Pro Kit Collection
- NAVI Shop Complete Clothing
- G2 Esports 2026 Jersey Collection by Fulllife
- Fnatic 2026 Pro Kit Jersey by Fulllife
Where to Buy
The NAVI x Saucony co-branded sneakers and the Comics Collection are available through the official NAVI Shop. The Not So Basic and Essentials collections can also be found there. Availability and sizing vary by item.
