OG Esports 2026 Rebrand and Emerald Green Jersey

OG Esports unveiled a full rebrand on January 12-13, 2026, returning to an emerald green color palette that pays homage to the organization’s original 2015 branding. The rebrand comes with a new 2026 jersey that marks a visual reset for one of esports’ most storied organizations — and a deliberate reconnection with the era that made OG legendary.

The Rebrand

OG’s 2026 visual identity centers on emerald green, replacing the darker tones the organization had shifted toward in recent years. The move is more than cosmetic. By pulling the classic 2015 logo colors forward into the new branding, OG is making a clear statement: the organization’s future is rooted in its championship heritage.

The rebrand touches everything — logo treatment, social media presence, merchandise, and team kits. The emerald green is rich and distinctive, giving OG a color identity that stands apart from the sea of blue, red, and black that dominates esports branding.

The 2026 Jersey

The new OG jersey carries the emerald green rebrand front and center. Available at shop.ogs.gg, the jersey features:

Emerald green as the primary color — a clean break from previous seasons’ designs
Updated logo placement reflecting the refreshed brand identity
Competition-ready construction suitable for both stage appearances and casual wear

The jersey is designed to be immediately recognizable. In a competitive broadcast, there should be no question about which team is wearing emerald green — that visual distinctiveness is exactly what strong esports branding requires.

The OG Legacy

For those unfamiliar with why an OG rebrand matters, a brief history lesson:

OG is the only organization to win back-to-back Dota 2 The International championships, taking TI8 (2018) and TI9 (2019) with a roster featuring N0tail (Johan Sundstein) and Ceb (Sebastien Debs). Those victories remain among the greatest underdog stories in competitive gaming history — OG qualified through open qualifiers for TI8 after roster turmoil, then repeated as champions the following year.

The emerald green that fans associate with those championship runs is now back. It is a color that carries the weight of two Aegis of Champions, and OG’s decision to reclaim it signals confidence in rebuilding toward that standard.

Beyond Dota 2, OG has fielded competitive rosters in CS2 and other titles, making the rebrand relevant across multiple esports communities.

Why Color Rebrands Matter

In esports, visual identity is one of the few things fans can physically wear. When an organization changes its colors, it changes what thousands of supporters put on their bodies. OG’s return to emerald green gives fans a color to rally behind that is both fresh for 2026 and deeply connected to the org’s greatest moments.

The best rebrands do not erase history — they build on it. OG’s emerald green refresh accomplishes exactly that.