ONIC Esports operates one of the most active jersey programs in Southeast Asian esports, producing seasonal competition jerseys for both their Indonesian (ONIC ID) and Philippine (ONIC PH) Mobile Legends: Bang Bang rosters. In a region where mobile esports dwarfs PC gaming in viewership and revenue, ONIC’s jersey operation rivals what Western organizations produce for Valorant and League of Legends.
MPL Season Jerseys
ONIC releases new jerseys for each MPL (Mobile Legends Professional League) season, which cycle approximately every six months. The ONIC PH S13 Jersey, released in April 2024, exemplifies the approach:
- Season-specific design refreshed every MPL cycle
- Player name customization available for fans
- Affordable pricing targeting the Southeast Asian market
- Multiple sales channels including TikTok Shop, Lazada, and team stores
The rapid seasonal cycle means ONIC produces more distinct jersey designs per year than most Western organizations, each tied to a specific competitive season.
The MLBB Merchandise Market
Mobile Legends is the most popular esports title in Southeast Asia, with MPL viewership regularly exceeding major PC esports events in the region. This creates a jersey market with distinct characteristics:
- Massive volume — Indonesia alone has over 100 million Mobile Legends players
- Lower price points — jerseys are priced for Southeast Asian purchasing power
- TikTok Shop as primary channel — social commerce dominates over traditional web stores
- Custom jersey culture — fans routinely customize jerseys with player nicknames
ONIC’s dual-region presence (Indonesia + Philippines) gives them access to the two largest MLBB markets, maximizing their merchandise footprint.
ONIC PH: M6 World Champions
ONIC Philippines became M6 World Champions, adding championship significance to their jersey line. Championship-era jerseys carry special value for fans, similar to how T1 Worlds jerseys or OpTic CDL Champion jerseys become collector items.
A Different Esports Fashion Ecosystem
The MLBB jersey market operates almost entirely separately from the PC esports fashion ecosystem covered by most esports publications. Different distribution channels (TikTok vs Shopify), different price sensitivity, and different design aesthetics mean that ONIC’s jerseys exist in a parallel merchandise universe that is equally vibrant but rarely acknowledged by Western-focused esports media.
More ONIC Esports Coverage
Where to Buy
ONIC jerseys are available through TikTok Shop, Lazada, and team social media channels in Indonesia and the Philippines.
