Team Liquid’s anime collaboration strategy reached a new tier in March 2024 with the launch of the Team Liquid x Death Note Apparel Collection. Partnering with Viz Media — the North American publisher behind the Death Note manga — Liquid produced a full merchandise line that draws from one of the most iconic anime properties of the last two decades. The collection dropped on March 29, 2024 at 11am PT, available exclusively through Team Liquid’s online store for fans in North America and Brazil.
This was the first entry in what would become an ambitious series of anime collaborations for Liquid, followed by the Demon Slayer collection in November 2024 and the BLEACH: Thousand-Year Blood War drop in October 2025. But the Death Note collection set the template — and its design approach made clear that Liquid was treating anime partnerships as legitimate fashion projects, not just logo mashups.
The Collection
The Death Note collection centers on the shinigami Ryuk — the supernatural being who sets the series’ plot in motion by dropping the Death Note into the human world. It is a fitting choice for a streetwear-oriented line. Ryuk’s visual design is inherently dramatic, and the collection leans into that with dark, detailed graphics that work as standalone pieces rather than requiring anime familiarity to appreciate.
The lineup includes:
- Ryuk Jacket — the centerpiece, featuring a shinigami motif that spans the back panel. Also available at Crunchyroll Store
- “Gods of Death” Hoodie — heavyweight hoodie with Death Note imagery
- T-shirts — multiple designs featuring Ryuk, Light, and Death Note iconography
- Accessories — hats, keycaps, and mouse mats carrying the collection’s visual identity
The collection was designed by tiff, a creative collaborator who brought a fashion-forward sensibility to the anime source material. The result sits comfortably between esports merch and anime streetwear — a space that Team Liquid has been deliberately cultivating across their collaboration roster.
Why Death Note Works
The anime x esports crossover space has grown crowded, but not every collaboration makes sense. Death Note works for Team Liquid because the series’ aesthetic — dark, cerebral, high-stakes — aligns with competitive gaming’s intensity without forcing the connection. Ryuk on a jacket does not need a gaming context to look good. That is the standard Team Liquid set with this collection: anime apparel that can stand on its own.
The commercial model also matters. By partnering directly with Viz Media — the IP rights holder for North America — Liquid secured legitimate licensing rather than the unofficial or loosely-licensed anime merch that circulates in the gaming space. The Crunchyroll Store distribution for the Ryuk Jacket expanded reach beyond Liquid’s core audience to anime fans who might never visit an esports store.
Team Liquid’s Anime Roadmap
The Death Note collection was the opening move in a deliberate strategy. Within 18 months, Team Liquid would release three major anime collaborations:
- Death Note (March 2024) — the blueprint
- Demon Slayer (November 2024) — expanding the model
- BLEACH: Thousand-Year Blood War (October 2025) — the most ambitious drop
Each collaboration built on the previous one’s design language and distribution network. By the time the BLEACH collection launched, Liquid had established themselves as the definitive anime x esports crossover brand — a position no other organization has seriously contested.
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Where to Buy
The Team Liquid x Death Note collection was available through:
- Team Liquid Official Store — full collection
- Crunchyroll Store — Ryuk Jacket available separately
Note: Some items from this collection may be sold out. Check the Team Liquid store for current availability.
