Team Vitality has been a cornerstone of French esports since its founding in 2013, competing at the highest level across League of Legends, Counter-Strike, and Rocket League. The Paris-based organization carries its city’s identity deep into its branding, and 2024 saw that connection expressed more powerfully than ever. With the Summer Olympics bringing the world’s attention to Paris, Vitality seized the moment with a trio of releases that blended competition, lifestyle, and Parisian art into one of the most ambitious merchandise years in LEC history.
2024 Pro Kit by hummel
The year began with the 2024 Pro Kit in January, produced in partnership with Danish sportswear brand hummel under the “We Are” campaign. The jersey served as Vitality’s primary competition kit across the LEC season, featuring the organization’s signature blue and yellow colorway refined through hummel’s athletic construction.
As a launch incentive, the first 300 buyers received a limited edition flag pack, adding a collectible layer that rewarded early supporters. The hummel partnership brought established sportswear expertise to Vitality’s kit production, with the Danish brand’s heritage in handball, football, and athletics translating naturally into esports performance wear.
Paris 2024 Collection
Summer 2024 brought the Paris 2024 Collection, a special release timed adjacent to the Olympic Games in Vitality’s home city. The collection featured a French tricolor jersey that leaned heavily into national identity, with the blue, white, and red of the French flag integrated into the design. Arm warmers rounded out the performance side of the drop, offering a functional accessory rarely seen in esports merchandise.
Beyond the competitive pieces, the Paris 2024 Collection also included lifestyle products that captured the spirit of the summer. The entire drop functioned as a love letter to Paris, connecting Vitality’s local roots to the global stage that the Olympics provided. For an organization that has always worn its Parisian identity proudly, this collection was a natural expression of that heritage.
Nairone Alternate Jersey: A First for Vitality
The standout release of the year arrived in September 2024 with the Alternate Jersey, a collaboration with Paris-based artist Nairone. This white lifestyle polo jersey marked a milestone for the organization: Vitality’s first-ever lifestyle jersey, designed to be worn off the stage rather than on it.
Nairone’s artistic sensibility brings a distinctly Parisian aesthetic to the piece, with design elements that reference the city’s creative culture rather than competitive gaming. The polo jersey silhouette itself is a departure from the standard crew-neck competition jersey, positioning this firmly as a fashion item.
The Alternate Jersey was part of the broader “Alternate Collection 2024”, which also included matching sneakers produced by hummel. The co-branded footwear extended the collaboration beyond apparel, giving fans a complete head-to-toe outfit rooted in Parisian street style. The combination of artist collaboration, lifestyle-first design, and footwear component made this one of the most fully realized capsule collections released by any LEC organization in 2024.
Paris as Brand Identity
What unites all three 2024 releases is Vitality’s commitment to Paris as more than just a home base. The Pro Kit carries the team through competition, the Paris 2024 Collection celebrates the city on the world stage, and the Nairone Alternate Jersey channels its creative community. Few esports organizations are this intentional about tying their merchandise to a specific place and culture, and for Vitality, that connection has become a competitive advantage in an increasingly crowded market.
More Team Vitality Coverage
- Team Vitality 2025 Pro Kit by hummel
- Team Vitality 2026 Pro Jersey by Fulllife
- Team Vitality Complete Store
- Fnatic 2025 Pro Kit Genesis Collection by Fulllife
- G2 Esports 2026 Jersey Collection by Fulllife
Where to Buy
The Team Vitality 2024 Pro Kit, Paris 2024 Collection, and Nairone Alternate Jersey are available through the official Team Vitality store. The Alternate Collection 2024 including the hummel sneakers can also be found there. Stock varies by item and size, with limited edition pieces subject to availability.
