The 2026 Call of Duty League season brought the most dramatic franchise overhaul in CDL history, and no team illustrates the scope of that transformation more clearly than Toronto KOI. The former Toronto Ultra partnered with KOI, the esports organization co-founded by Spanish streamer Ibai Llanos, to create an entirely new franchise identity. The rebrand brought a fresh visual language to competitive Call of Duty in Canada, anchored by the koi fish motif and a refined color palette that moves decisively away from Ultra’s purple-heavy identity.
Design and Aesthetic
Toronto KOI’s initial jersey drop includes Home and Away editions, both manufactured by Jersey Bird, an apparel partner that has been steadily building a presence across the CDL jersey landscape. The KOI branding influence is immediately apparent in both designs. Where Toronto Ultra leaned into aggressive, angular graphics, Toronto KOI favors cleaner compositions with the koi fish emblem as the visual centerpiece.
The franchise’s marketing describes the aesthetic as “premium and refined” — a deliberate positioning that separates these jerseys from the louder, busier designs common in competitive Call of Duty. For fans already familiar with KOI’s existing esports merchandise from their LEC and VALORANT teams, the design DNA is unmistakable. The same attention to composition and restraint that defines KOI’s European merch carries through to the CDL franchise debut.
The KOI Partnership
KOI brings significant brand equity to the Toronto CDL franchise. Co-founded by Ibai Llanos, one of the most-followed Spanish-language streamers in the world, KOI has built an esports organization that spans multiple competitive titles across Europe. The partnership with Toronto’s CDL slot gives KOI its first foothold in North American competitive gaming and brings a European design sensibility to a league historically dominated by North American aesthetics.
The rebrand also expands Toronto KOI’s potential fanbase beyond the traditional CDL audience. KOI’s existing community, built through Ibai’s massive following in Spanish-speaking markets, now has a reason to engage with competitive Call of Duty — and the jersey serves as the most visible touchpoint for that crossover audience.
Pricing and Availability
Both the Home and Away editions are priced at $100 CAD and available exclusively through torontokoi.gg. One critical detail for CDL shoppers: the central CDL Store has permanently closed. All franchise merchandise is now sold exclusively through individual team websites, meaning there is no longer a single destination where fans can browse every CDL jersey in one place.
The $100 CAD price point positions these jerseys in the premium tier for CDL merchandise, consistent with the “premium and refined” brand positioning Toronto KOI has established. For comparison, other CDL franchise jerseys in the 2026 season range from $70 to $95 USD, making the Toronto KOI pricing competitive within the league.
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Where to Buy
Toronto KOI Home and Away jerseys ($100 CAD each) are available at torontokoi.gg. With the official CDL Store closed, this is the only legitimate retail source for Toronto KOI franchise jerseys.
