Vivo Keyd Stars 2025 Worlds Jersey: Brazil at the World Championship

Vivo Keyd Stars represented Brazil at the League of Legends World Championship 2025, and the organization released a dedicated Worlds 2025 jersey to commemorate the occasion. Shared on Instagram with the caption showcasing the Worlds jersey, VKS gave Brazilian fans a way to support their team on the global stage.

The Organization

Vivo Keyd Stars was created through the merger of Vivo Keyd and Stars Horizon, combining two established Brazilian esports brands under one banner with the backing of Vivo (Telefônica’s Brazilian mobile operator). This corporate sponsorship mirrors the Movistar model used by Movistar KOI in Spain and Movistar R7 in Mexico — telecom companies leveraging esports for youth market engagement.

The organization competes in the LTA Sul (League of the Americas South), Brazil’s top League of Legends competition, which feeds into international events like Worlds.

Worlds 2025 Significance

For Brazilian LoL fans, any team qualifying for Worlds carries immense national pride. Brazil’s relationship with League of Legends is deep — the CBLoL (now LTA Sul) is one of the most-watched regional leagues globally, with viewership rivaling European and North American broadcasts.

The Worlds 2025 jersey captures this moment: Brazil’s representative wearing national colors on the biggest stage in League of Legends.

Jersey Design

The Worlds 2025 edition features distinct branding that separates it from the standard season kit, with Worlds-specific graphics and event branding alongside the Vivo corporate sponsor logo. The jersey uses performance polyester with sublimated printing, following the Brazilian standard for esports competition wear. Regional pricing in BRL keeps the jersey accessible for the domestic fanbase, which is critical for driving volume in a market where import prices often price out younger fans.

Official Store

Vivo Keyd Stars operates a dedicated store at shop.keydstars.com.br, reflecting the professionalization of Brazilian esports merchandising. The store features jerseys alongside other team apparel, accessible to the domestic Brazilian market with regional pricing.