Weibo Gaming (WBG) established themselves as one of the LPL’s elite organizations during the 2023-2024 cycle, reaching the League of Legends World Championship Grand Final in 2023 and maintaining top-tier status throughout 2024. That competitive success translated directly into an expanded merchandise operation — from Li-Ning LPL jerseys to a dedicated collection for the Esports World Cup in Riyadh.
Here is a complete look at WBG’s 2024 apparel and merchandise offerings, including the Spring jersey, EWC collection, and the team jacket that became iconic during their 2023 Worlds run.
WBG 2024 Spring Jersey by Li-Ning
Manufactured by Li-Ning under the league-wide LPL apparel partnership, WBG’s 2024 Spring jersey arrived in both home and road colorways. Li-Ning’s involvement as the official LPL apparel sponsor has elevated the production quality across all Chinese teams, and WBG’s kit was no exception.
The home and road editions gave fans a choice between two distinct looks while maintaining the cohesive design language that Li-Ning established for the 2024 LPL season. As one of the LPL’s marquee rosters, WBG’s jersey received significant broadcast exposure throughout the Spring Split, making it one of the more visible kits in Chinese esports during the first half of 2024.
Esports World Cup 2024 Merchandise
WBG’s participation in the 2024 Esports World Cup in Riyadh brought a dedicated merchandise collection designed for the international event. The EWC represented one of the largest gatherings of esports organizations under a single roof, and WBG used the opportunity to showcase their brand to a global audience far beyond the LPL’s primarily Chinese viewership.
The EWC merchandise collection included:
- Team jerseys — event-specific editions available at the Riyadh venue
- Weibo plush dolls — collectible items that tapped into the plush merchandise trend popular in Chinese esports fandom
- T-shirts — casual apparel with WBG branding
- Additional merchandise — a range of team-branded items sold at the event
The EWC presence was strategically important for WBG’s brand. While the team already commanded massive domestic recognition in China, the Riyadh event gave them direct access to Middle Eastern, European, and North American fans who may have only known the organization from international broadcasts. The plush dolls in particular proved popular, reflecting a broader trend in LPL merchandise where teams offer collectibles alongside traditional apparel.
WBG 2023 Team Jacket
No discussion of WBG’s recent apparel is complete without the 2023 team jacket that became one of the most recognizable pieces of esports outerwear during the Worlds cycle. Featuring a white base with black and red accents, the jacket was worn by the WBG roster during their remarkable run to the 2023 Worlds Grand Final.
With millions watching as WBG advanced through the bracket, the jacket received enormous visibility on international broadcasts. The clean white design stood out against the typically darker palettes favored by other teams, and the black and red detailing gave the piece a sharp, premium aesthetic. For fans who followed WBG’s Worlds journey, the jacket became a symbol of the team’s 2023 campaign — one of the most successful in the organization’s history.
WBG’s Rise in the LPL
Weibo Gaming’s trajectory from mid-tier LPL roster to Worlds finalist was one of the defining storylines of 2023 Chinese esports. Backed by the Weibo social media platform — one of China’s largest tech companies — the organization invested heavily in talent acquisition and infrastructure. That investment paid off with a Worlds appearance that put WBG on the global map and set the stage for continued success into 2024.
The expanded merchandise program reflects an organization that recognizes the commercial value of competitive success. Reaching a Worlds final generates fan interest that extends well beyond the competitive season, and WBG has been strategic about converting that attention into tangible products.
More LPL and EWC Coverage
- Weibo Gaming Li-Ning 2025 Dragon Jersey
- Esports World Cup 2024 Adidas Official Merchandise
- Li-Ning Replaces Nike as LPL Apparel Sponsor
Where to Buy
WBG Li-Ning jerseys are available through Taobao for domestic Chinese buyers and through ShopNings for international customers. The Esports World Cup merchandise was primarily sold at the Riyadh venue, though select items may appear on WBG’s official channels. Check current stock before ordering, as event-exclusive items are typically limited runs.
