Worlds 2024 London: League of Legends Official Merch Collection

The 2024 League of Legends World Championship brought competitive LoL to London’s O2 Arena, and Riot Games produced one of their largest Worlds merchandise collections yet. With 17 products available through the Riot Games Store, the Worlds 2024 collection was the most comprehensive event merch drop in LoL Esports history.

The Collection

The Worlds 2024 lineup at merch.riotgames.com features:

Worlds 2024 Jersey — the standard event jersey with Worlds branding
Worlds 2024 Premium Hoodie (Gray) — heavyweight construction for London’s autumn weather
Worlds 2024 Premium Hoodie (Black) — alternate colorway
“On My Way” T-shirt — the first merch drop, available from September 30
14 additional items — spanning apparel, accessories, and collectibles

The 17-product collection represents a significant expansion from previous years, showing that Riot’s confidence in Worlds merchandise as a revenue stream continues to grow.

London as Host City

London’s hosting of Worlds 2024 created unique merch opportunities:

The O2 Arena — one of the world’s most famous entertainment venues, adding prestige to the event
European accessibility — fans from across the continent could attend, expanding the potential buyer base
British fashion influence — London’s status as a fashion capital raised expectations for the merch aesthetic

T1’s Historic Defense

The final at The O2 saw T1 defeat Bilibili Gaming 3-2 to defend their Worlds title — Faker’s fifth World Championship. This historic moment added enormous emotional weight to the Worlds 2024 merchandise:

Fans who purchased merch before the final got to celebrate while wearing Worlds gear
T1’s championship elevated every Worlds 2024 product to “championship event” status
The T1-specific Worlds jersey (covered separately) became one of the most sought-after esports jerseys of the year