100 Thieves continues to prove that esports organizations can compete in the lifestyle space, and nowhere is this more evident than in their ongoing partnership with adidas Originals. Launched in 2023, the collaboration has grown with each season, and the Spring/Summer 2025 collection represents their most ambitious drop yet: a 10-piece lineup spanning footwear, apparel, and accessories.
The campaign is headlined by Olympic gold medalist and avid gamer Noah Lyles, further cementing the connection between traditional sports, gaming culture, and streetwear.
Footwear
Three sneaker models anchor the collection:
Palos Hills — A water-resistant gray nylon sneaker with a rugged outdoor aesthetic. The design bridges hiking and urban wear, featuring reflective accents and the dual 100T/adidas branding on the tongue. This silhouette is new to the collaboration.
Savage — An early 2000s-inspired silhouette with reflective details and a chunky sole. The Savage leans into the retro-futuristic look that has been trending in streetwear, with red and black accents that nod to 100 Thieves’ brand colors.
Adilette — The classic adidas slide gets the 100T treatment with custom co-branded straps and a contoured footbed. A casual piece designed for off-duty days.
Apparel
The clothing lineup carries an RPG and outdoor-adventure aesthetic, bridging gaming culture with the outdoors:
- Quilted Liner Jacket — A lightweight layering piece with quilted panels and co-branded patches
- GeoPrint Embroidered Hoodie — Features the geometric print that has become a signature of the 100T x adidas line
- Technical T-Shirt — A performance fabric tee with subtle branding
- Zip Pant — Athletic pants with zip details and tapered fit
Accessories
A Backpack, 5-Panel Camp Hat, and Socks 3-Pack round out the collection, each carrying the dual-branded design language.
The Noah Lyles Campaign
Having an Olympic gold medalist front the campaign speaks to the ambition of the partnership. Lyles, who has been open about his love for gaming and anime, bridges the gap between traditional athletics and gaming culture in a way that feels authentic. The campaign imagery positions the collection as gear for a new generation that does not separate sports, gaming, and style.
More 100 Thieves Coverage
- 100 Thieves 2026 Primary Jersey
- 100 Thieves x adidas Originals 2025 Worlds Jersey
- 100 Thieves x adidas Originals 2025 Primary Jersey
- FURIA x adidas 2025 Collection
- Esports World Cup 2024 x adidas Official Merchandise
Where to Buy
The 100 Thieves x adidas Originals SS25 Collection launched May 14, 2025 on the 100 Thieves store, adidas.com, the adidas CONFIRMED app, and select retail partners.
