FURIA’s partnership with adidas is one of esports’ most significant brand deals, positioning the Brazilian powerhouse alongside 100 Thieves as adidas’ primary esports partners globally. While 100 Thieves owns the North American collaboration, FURIA serves as adidas’ entry point into the massive South American esports market.
2025 Collection
The 2025 lineup continues the partnership with updated jersey designs for the new competitive season. FURIA’s all-black aesthetic, branded as “Future Is Black,” carries through with adidas’ construction and design input. The adidas three stripes feature on the shoulders alongside FURIA’s panther logo.
The jerseys are available through multiple channels including the FURIA US store for international customers and the ESL Shop for European buyers, with regional pricing making the product accessible across different markets.
adidas in Esports: The Three Partners
As of 2025-2026, adidas maintains three major esports partnerships:
| Partner | Market | Relationship |
|---|---|---|
| 100 Thieves | North America | Multi-season jersey + lifestyle (3+ collections) |
| FURIA | South America | Annual jerseys + competition kits |
| Esports World Cup | MENA/Global | Official event merchandise sponsor |
This portfolio gives adidas coverage across the Americas and the Middle East, the three fastest-growing esports markets.
FalleN and KSCERATO
The FURIA jersey carries additional marketing weight through its star players. FalleN, one of the most legendary Counter-Strike players in history, and KSCERATO, consistently ranked among the world’s best, ensure that the jersey gets visibility during the biggest CS2 tournaments in the world.
More FURIA Coverage
- NAVI 2026 Pro Kit Collection
- 100 Thieves x adidas Originals 2025 Worlds Jersey
- HEROIC 2025/2026 Jersey in Custom Jacquard Fabric
- 100 Thieves x adidas Originals Spring Summer 2025 Collection
- 100 Thieves x adidas Originals 2025 Primary Jersey
Where to Buy
FURIA x adidas merchandise is available at the FURIA US store and ESL Shop.
