100 Thieves and Oakley have produced two collaborative eyewear collections, marking the first time an esports organization has partnered with a premium eyewear brand for dedicated gaming-lifestyle sunglasses. Hypebeast covered the second drop, calling it a “futuristic eyewear collection” — the kind of mainstream fashion media coverage that validates esports accessories as genuine fashion products.
Drop 01: HSTN Collection
The first Oakley x 100 Thieves collection launched in limited quantities at 10AM PT with the HSTN (Houston) frame as the hero product. Available at 100thieves.com, oakley.com, and select worldwide retailers, the initial drop established the partnership’s design language: futuristic silhouettes with 100 Thieves’ red branding integrated into Oakley’s technical eyewear platform.
Drop 02 (March 2026)
The second collaboration expands the lineup with the HSTN SQ frame equipped with Prizm lens technology — Oakley’s proprietary optics that enhance contrast and visibility. Two unique eyewear styles celebrate “the fusion of gaming and lifestyle.”
Why Eyewear Matters
This collaboration pushes esports merchandise into a completely new product category:
Beyond apparel — sunglasses are worn daily, not just at events or gaming sessions. They provide constant brand visibility in ways that even the best jersey cannot.
Premium positioning — Oakley frames typically retail at $150-250. This price point attracts a different customer than $80 jerseys.
Fashion credibility — Oakley is a Luxottica brand (alongside Ray-Ban, Prada eyewear, etc.). Having 100 Thieves in that ecosystem is a statement about gaming’s place in fashion.
Practical gaming value — Prizm technology filters light optimally for screen use, creating a product that actually enhances the gaming experience rather than just displaying a logo.
100 Thieves Accessories Portfolio
With Oakley, 100 Thieves now produces accessories across multiple categories:
- Oakley eyewear — premium sunglasses (2 drops)
- adidas sneakers — Palos Hills, Savage, Adilette (SS25 collection)
- Hats — 5-panel caps across multiple collections
- Socks — bundled in adidas and Dropout collections
- Backpack — adidas x 100T collaboration
More 100 Thieves Coverage
- 100 Thieves x adidas Originals SS25 Collection
- 100 Thieves Dropout ‘26 Collection
- 100 Thieves Foundations Fall Winter 2023
- 100 Thieves x adidas Originals 2025 Primary Jersey
Where to Buy
The Oakley x 100 Thieves eyewear collection is available at 100thieves.com and oakley.com.
