Fnatic’s hoodie lineup for 2025 demonstrates the organization’s evolution from esports team to fashion brand. With the Genesis Hoodie by Fulllife ($94.99) in organic cotton and the Base Hoodie ‘Always Fnatic’ as a daily-wear staple, Fnatic offers two distinct approaches to the same garment: premium limited-edition and accessible everyday wear.
Genesis Hoodie by Fulllife ($94.99)
Part of the Genesis Collection, the Genesis Hoodie is:
- 100% organic cotton — a sustainability commitment matching FlyQuest’s eco approach
- Made by Fulllife — the same manufacturer behind Fnatic’s pro jerseys
- “Then. Now. Always.” timeline graphic — celebrating Fnatic’s 20-year history
- Limited drop — restricted production run, likely to sell out
At $94.99, this is a premium hoodie that competes with non-esports fashion brands like Represent, Fear of God Essentials, and Stussy. The organic cotton and Fulllife construction justify the price point for consumers who judge apparel on material quality, not just branding.
Base Hoodie ‘Always Fnatic’
The Base Hoodie takes a different approach:
- Soft brushed interior for daily comfort
- Brand identity and icons celebrating “everything Fnatic”
- More accessible price point than the Genesis
- Year-round staple rather than seasonal limited edition
Fnatic’s Full Apparel Range
Beyond jerseys and hoodies, the Fnatic shop offers:
- Pro Kit 2026 (Fulllife) — competition jerseys
- Genesis Collection — limited organic cotton hoodies and tees
- Pro Joggers ($64.99) — matching competition bottoms
- Pro Sleeves ($19.99) — arm sleeves
- Serge DeNimes ring — sterling silver jewelry collab
- EDG crossover merch — dual-branded items
More Fnatic Coverage
- Fnatic 2025 Pro Kit and Genesis Collection by Fulllife
- Fnatic x Serge DeNimes Exclusive Ring Collaboration
- Fnatic x Edward Gaming Collaboration Merch Drop
- Fnatic 2026 Pro Kit Jersey by Fulllife
Where to Buy
Fnatic hoodies and apparel are available at fnatic.com/shop. Free delivery over $120.
