FURIA is Brazil’s most internationally recognized esports brand, competing alongside LOUD as the two organizations that have put Brazilian esports on the global map. With rosters in CS2, Valorant, League of Legends (LTA Sur), Free Fire, Rocket League, and Rainbow Six Siege, FURIA fields one of the broadest competitive lineups in the industry. The organization’s new 2026 jersey, revealed in December 2025, marks the start of a new design era following one of the most interesting jersey evolution stories in esports.
Jersey Evolution: Nike to Adidas to Independence
FURIA’s apparel history reads like a case study in esports brand partnerships:
- 2021: Nike — FURIA became one of the first esports organizations to partner with Nike, producing jerseys through the sportswear giant’s manufacturing pipeline
- 2022-2023: In-house — After the Nike era, FURIA brought jersey production in-house with the “Future Is Black” line, establishing the all-black aesthetic that would define the brand
- 2024-2025: Adidas — FURIA partnered with adidas, joining 100 Thieves as one of only two major esports organizations with a sustained adidas collaboration, with the three stripes appearing on competition kits
- 2026: New design — The latest jersey signals another shift, with FURIA moving into a new design direction
This trajectory is unusual. Most esports organizations either maintain a single apparel partner for years or handle everything in-house. FURIA has navigated three distinct apparel eras in five years, each producing distinctive jerseys that reflected the partner’s design language while maintaining the FURIA identity.
The 2026 Design
The 2026 jersey departs from the adidas-era aesthetic while preserving elements of the “Future Is Black” identity that has defined FURIA since 2022. The panther logo remains the centerpiece, and the overall color palette continues to lean into black as the primary color — a consistent thread across every jersey generation.
What changes is the construction and detailing. Without the constraints of a major sportswear partner’s template, FURIA has more freedom to experiment with cuts, materials, and graphic elements that reflect the organization’s Brazilian roots and aggressive brand personality.
Global Competitive Presence
A FURIA jersey covers an enormous competitive footprint:
- CS2 — Home to FalleN and KSCERATO, two of Counter-Strike’s biggest names
- Valorant — Competing in the Americas league
- League of Legends — Competing in the LTA Sur, the restructured Americas league for Latin American and Brazilian teams
- Free Fire — Dominant in Brazil’s most popular mobile esport
- Rocket League — Competing in RLCS
- Rainbow Six Siege — Part of the Brazilian R6 competitive scene
This multi-title presence means a single FURIA jersey connects fans to half a dozen competitive rosters, making it one of the highest-value purchases in esports merchandise.
Brazil’s Two Giants
The Brazilian esports merchandise market is effectively a two-team race between FURIA and LOUD. While LOUD has captured the younger, entertainment-driven audience, FURIA has built its brand around competitive credibility and international visibility. The 2026 jersey serves both markets — it is a competition kit that FalleN wears on the CS2 stage and a lifestyle piece that Brazilian fans wear in their daily lives.
More FURIA Coverage
- FURIA x adidas 2025 Collection
- FURIA Future Is Black 2024 Jersey
- Dignitas 2024 Pro Jersey
- Cloud9 2026 Pro Kit Jersey Collection
Where to Buy
FURIA merchandise is available at the FURIA US store for international customers and the Brazilian store for domestic fans.
