GAM Esports is Vietnam’s most decorated League of Legends organization, carrying the country’s hopes at international events since 2017. The Ho Chi Minh City-based team has represented Vietnam at multiple MSI and Worlds tournaments, building a fanbase that extends well beyond the VCS. What sets GAM apart in the merch space is their long-running partnership with DirtyCoins, Vietnam’s premier streetwear brand, creating a crossover between local fashion culture and competitive esports that few organizations anywhere in the world can match.
From MSI 2023 through the transition into the unified LCP Pacific league in 2025, GAM and DirtyCoins have released a series of jerseys that reflect both the team’s competitive milestones and the evolving ambition of Vietnamese esports fashion.
MSI 2023 Jersey
The collaboration kicked off with the MSI 2023 jersey, designed around a UK heritage theme to mark the tournament’s London venue. DirtyCoins brought a refined streetwear sensibility to the kit, blending traditional British design motifs with GAM’s identity. The result was a jersey that stood out on the international stage and signaled that Vietnamese esports merch had arrived at a new level of quality.
Worlds 2023 Jersey
For the Worlds 2023 jersey, the design shifted to incorporate Korean-inspired elements, reflecting the tournament’s host country. The jersey was offered through a pre-order model, allowing DirtyCoins to gauge demand before production. This approach has become standard for the partnership, ensuring each drop feels exclusive while keeping waste low.
VCS 2024 Summer Jersey
The VCS 2024 Summer jersey arrived alongside a significant retail event: a Pop-Up sale at the DirtyCoins flagship store in Ho Chi Minh City. This gave fans a rare chance to purchase the jersey in person, try it on, and experience the brand crossover firsthand. The pop-up format reinforced the streetwear positioning of the collaboration, treating the jersey launch more like a fashion drop than a standard team store listing.
Worlds 2024 Jersey
The Worlds 2024 jersey pushed exclusivity further with a first batch limited to just 100 pieces. For a team with GAM’s following, that number created intense demand. The limited run strategy mirrors tactics used by streetwear labels worldwide, and DirtyCoins executed it with the credibility that comes from being a genuine fashion brand rather than a merch printer.
LCP 2025 “First Lap” Jersey
The most significant release came in January 2025, marking GAM’s entry into the LCP (League of Legends Championship Pacific), the newly unified league combining teams from across the Asia-Pacific region. The “First Lap” jersey uses a racing theme, a fitting metaphor for the start of a new competitive era.
The first pre-order batch, launched on January 6, 2025, was limited to just 300 pieces. The racing-inspired design represents a departure from the location-themed jerseys of the DirtyCoins era, establishing a new visual identity for GAM’s LCP chapter.
Why the DirtyCoins Partnership Matters
DirtyCoins is not a gaming peripheral company printing logos on blanks. It is Vietnam’s most recognized independent streetwear label, with flagship retail locations and a fashion-forward customer base. The partnership gives GAM access to design expertise and manufacturing quality that most esports organizations source from generic suppliers. For Vietnamese fans, wearing a GAM x DirtyCoins jersey carries cultural weight that transcends esports.
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Where to Buy
GAM Esports x DirtyCoins jerseys are typically available through the DirtyCoins official website and GAM’s social media channels during pre-order windows. Due to limited batch sizes, most past releases are sold out. The LCP 2025 “First Lap” jersey may still be available through GAM’s official channels.
