When Gen.G qualified for the 2023 League of Legends World Championship, the Seoul-based organization did not settle for a standard competition kit. Instead, they partnered with The Hundreds, one of Los Angeles’ most iconic streetwear brands, to produce a Worlds jersey that merged Korean cultural heritage with West Coast design sensibility. The result was one of the most visually striking jerseys at Worlds 2023.
The White Tiger Motif
At the heart of the collaboration is the “White Tiger” (Baekho) design, a creature deeply embedded in Korean mythology and cultural identity. The white tiger is one of the Four Guardian Spirits in Korean tradition, symbolizing courage and protection — fitting imagery for a team entering the biggest tournament on the League of Legends calendar.
The Hundreds brought their signature graphic-heavy approach to the motif, incorporating the tiger into an all-over sublimated print that covers the entire jersey. The bold design contrasts sharply with the cleaner, sponsor-forward aesthetic typical of most LCK competition kits, making the Gen.G x The Hundreds jersey immediately recognizable on stage.
Design Details and Pricing
The collaboration produced two key pieces. The jersey retailed at $85, while a companion jacket was priced at $100. Both items featured co-branded tags from Gen.G and The Hundreds, reinforcing the crossover nature of the drop.
The Hundreds is known for its Bobby “bomb” logo and its roots in the early 2000s LA streetwear scene. For the brand, this was an opportunity to tap into the Korean esports audience, while Gen.G gained credibility in the streetwear world — a demographic the organization has actively courted through previous collaborations with Heron Preston and PUMA.
Gen.G at Worlds 2023
The jersey carried extra weight because of Gen.G’s remarkable tournament run. Gen.G advanced all the way to the Worlds 2023 Grand Final, where they faced T1 in a historic best-of-five series. Though they ultimately fell to T1 and Faker’s legendary campaign, Gen.G’s run ensured that the White Tiger jersey received maximum visibility on the international stage.
The squad, led by players like Chovy and Peyz, wore the collaboration jersey throughout the knockout stage, giving The Hundreds branding exposure to millions of viewers worldwide. For a streetwear label, that kind of organic placement during a marquee esports event is invaluable.
Streetwear Meets Esports
This collaboration is part of a broader trend in Korean esports where organizations partner with fashion brands rather than traditional sportswear manufacturers. Gen.G has been at the forefront of this movement — their previous Heron Preston x PUMA Worlds jersey in 2022 set the template, and the The Hundreds partnership continued that trajectory before the organization’s eventual shift to Descente for their mainline competitive uniforms.
The Gen.G x The Hundreds jersey represents what esports merchandise can look like when teams treat their kits as cultural products rather than mere uniforms.
More Gen.G Coverage
- Gen.G x Heron Preston x PUMA 2022 Worlds Jersey
- Gen.G 2023 Official Jersey and Worlds Collection
- Gen.G x Descente 2025 Official Player Jersey
- Gen.G 2026 Official Player Uniform
Where to Buy
The Gen.G x The Hundreds Worlds 2023 jersey and jacket were available through the Gen.G US Shop and The Hundreds website. As a limited event collaboration, stock has largely sold out. Check resale platforms for remaining inventory.
