The 2026 LCK season arrived with a wave of rebrands and fresh uniform designs that signal a new chapter for several Korean esports organizations. Hanwha Life Esports unveiled a rugby-inspired uniform that blends street fashion with competitive gaming, while two teams entered the season under entirely new identities. Here is a look at the standout uniform stories heading into 2026.
HLE 2026: Rugby Meets Esports
Hanwha Life Esports’ 2026 uniform draws direct inspiration from rugby shirt design, a first for the LCK. The jersey features a collared neckline, horizontal chest paneling, and a heavier knit texture that are hallmarks of traditional rugby shirts, reinterpreted through an esports and street fashion lens.
The primary colorway is black, giving the jersey a bold, versatile look that works equally well as casual streetwear and competitive apparel. The uniform is completed by a matching jacket, offering a layered outfit option that extends the rugby-inspired aesthetic into outerwear.
HLE’s design choice reflects a broader trend in esports fashion: teams are increasingly looking beyond athletic wear and gaming culture for inspiration, pulling from heritage sports, workwear, and high fashion to differentiate their merchandise. The rugby reference is distinctive and gives HLE a visual identity that stands apart from the typical polyester-and-sublimation approach.
The full 2026 HLE uniform set is available at WILLBE PLAY, the organization’s global merchandise platform.
DN SOOPers 2026: A New Identity
One of the biggest stories of the 2026 LCK offseason was the rebrand of DN Freecs to DN SOOPers. The name change reflects a new co-sponsorship structure, with DN Solutions and SOOP (the Korean streaming platform formerly known as AfreecaTV) combining to form the new team identity.
The rebrand goes far beyond a simple name swap. DN SOOPers launched with a new logo, new team jerseys, and a completely refreshed brand identity for the 2026 season. The visual overhaul establishes DN SOOPers as a distinct entity rather than a continuation of the Freecs brand.
For international fans, the most significant development is the launch of an official English merchandise shop at en-freecs.shop. This gives global fans direct access to DN SOOPers merchandise with English-language ordering, addressing a gap that many LCK teams still have in their retail operations.
The rebrand positions DN SOOPers to build a broader fanbase under a name that better reflects their current sponsorship landscape and competitive ambitions for 2026.
Hanjin BRION 2026: New Sponsorship, New Name
DN SOOPers was not the only LCK team to enter 2026 under a new banner. OKSavingsBank BRION rebranded to Hanjin BRION, picking up title sponsorship from the Hanjin Group, one of South Korea’s major logistics and transportation conglomerates.
The Hanjin sponsorship brings significant corporate backing and visibility to the BRION brand. Alongside the name change, the team unveiled updated jerseys and branding for the 2026 season that incorporate Hanjin’s identity alongside BRION’s existing design language.
LCK’s Rebrand Season
The convergence of HLE’s design innovation, DN SOOPers’ complete overhaul, and Hanjin BRION’s sponsorship refresh makes early 2026 one of the most active periods for LCK merchandise in recent memory. Korean esports organizations continue to lead the industry in treating their uniforms as genuine fashion products rather than simple sponsor billboards.
For fans and collectors, the 2026 LCK season offers an unusually rich crop of new jerseys worth tracking.
More LCK Coverage
- Hanwha Life Esports x Brooks Brothers x Rockport Collection
- Gen.G 2026 Official Player Uniform
- T1 2026 Uniform Collection by Goal Studio
- Gen.G x Descente 2025 Official Player Jersey
- DRX 2025 Official Jerseys
Where to Buy
HLE’s 2026 uniform is available at WILLBE PLAY. DN SOOPers merchandise is available at en-freecs.shop (English) with international shipping. Hanjin BRION jerseys are expected through the team’s official Korean retail channels.
