Movistar KOI is the Spanish esports powerhouse born from the merger of Mad Lions and KOI, the organization co-founded by Ibai Llanos, one of the most influential content creators in the Spanish-speaking world. Backed by telecommunications giant Movistar, the team competes in the LEC (League of Legends EMEA Championship) and has rapidly become one of the most commercially visible brands in European esports. Their 2025 jersey lineup expands on that momentum with two distinct releases: the standard LEC jersey and a limited-edition Worlds jersey that sparked genuine conversation within the community.
2025 LEC Jersey
The Movistar KOI 2025 LEC jersey carries forward the organization’s visual identity while refining the design language for the new competitive season. The jersey integrates KOI’s signature koi fish motif alongside prominent Movistar branding, maintaining the balance between corporate sponsorship and the community-first identity that Ibai Llanos has cultivated since the team’s founding.
Priced at EUR 40, discounted from its original EUR 68, the 2025 LEC jersey positions itself as one of the more accessible options in the European competitive scene. For comparison, many LEC rivals price their jerseys between EUR 60 and EUR 85 at full retail. The aggressive discounting suggests Movistar KOI prioritizes volume and fan accessibility over margin — a strategy that aligns with the organization’s roots in community building rather than pure luxury positioning.
Worlds 2025 Edition
The standout release of the year was the Movistar KOI Worlds 2025 jersey, designed to celebrate the team’s participation on the international stage. This edition introduces a striking purple colorway that departs sharply from the team’s standard palette, giving the Worlds jersey a distinct collector’s appeal.
Beyond the standard Worlds release, Movistar KOI produced a limited socios variant capped at just 500 units. This exclusive version was reserved for members of the organization’s supporter program, adding a layer of scarcity that fueled demand and secondary market interest.
Pricing Controversy
The Worlds jersey did not land without friction. The pricing drew criticism from portions of the fanbase, with some supporters arguing that the cost was too steep for what amounted to a seasonal special edition. The debate highlighted a tension that many esports organizations face: how to price limited merchandise in a way that rewards loyal fans without alienating the broader community. For an organization built partly on Ibai Llanos’ populist appeal, the pricing discussion carried extra weight. The conversation played out publicly on Spanish social media, with fans debating whether the exclusivity justified the premium.
KOI’s Unique Position in European Esports
Movistar KOI occupies a singular space in the LEC ecosystem. Few organizations can match the organic reach that comes from Ibai Llanos’ social media presence, which extends far beyond the typical esports audience. When KOI releases a jersey, it reaches millions of followers who may not watch a single LEC match but engage with Ibai’s content daily. This crossover appeal gives KOI merchandise a cultural footprint that most esports brands struggle to achieve, and it explains why even controversial drops generate outsized attention.
The Mad Lions KOI merger brought together competitive infrastructure and content-driven branding, creating an organization that functions as both an esports franchise and a lifestyle brand. The 2025 jersey lineup — from the accessible LEC edition to the scarce Worlds variant — reflects that dual identity.
More Movistar KOI Coverage
- Movistar KOI 2024 LEC Jersey
- GIANTX 2025 Pro Jersey
- Team Heretics 2025 LEC Pro Jersey
- Karmine Corp 2026 Pro Jerseys by Fulllife
- G2 Esports 2026 Jersey Collection by Fulllife
Where to Buy
The Movistar KOI 2025 LEC jersey and Worlds edition are available through the organization’s official store. The socios-exclusive Worlds variant was limited to 500 units and may no longer be available at retail.
