Movistar R7 (formerly Rainbow7) is Mexico’s flagship League of Legends team, backed by telecommunications giant Movistar. The organization competes in the LTA (League of the Americas), the regional league that feeds into international LoL competition. Their 2024 jersey lineup includes both a standard kit and a distinctive Coquette edition ($997 MXN / ~$57 USD).
The 2024 Lineup
Available through SC1.gg:
- Jersey 2024 Movistar R7 — standard competition kit in team colors
- Jersey 2024 Movistar R7 Coquette — $997 MXN (~$57) — a special edition with the “coquette” aesthetic (bow-themed, soft feminine styling trending in 2024 fashion)
- T-shirt Movistar R7 — $547 MXN (~$31) — casual apparel option
The Coquette edition is a fascinating merch decision: it taps into the viral “coquette” fashion trend that dominated social media in 2024, bringing mainstream fashion trends into esports merchandise. This crossover appeal can attract buyers who follow fashion trends but may not traditionally buy esports jerseys.
Movistar’s Dual Esports Strategy
Movistar sponsors two distinct esports organizations across different markets:
| Organization | Region | Esport | Identity |
|---|---|---|---|
| Movistar R7 | Mexico/LATAM | League of Legends | Rainbow7 heritage |
| Movistar KOI | Spain/EU | LEC + Valorant | Ibai Llanos co-founded |
This gives Movistar coverage of both the Latin American and European esports markets through distinct brands with different identities, while leveraging the same corporate backing.
Mexican Esports Market
Mexico is Latin America’s largest esports market alongside Brazil, with a young, mobile-first gaming population. Movistar R7’s jersey serves as the primary way Mexican LoL fans can support their national representative on the international stage.
More LATAM Coverage
- KRU Esports 2024 Valorant Jersey
- LEVIATAN 2025 Jersey with Player Customization
- Movistar KOI 2024 LEC Jersey
Where to Buy
Movistar R7 merchandise is available at SC1.gg/movistar-r7. Free shipping within Mexico.
