Ninjas in Pyjamas and FILA expanded their Shinobi Shozoku collaboration from a single jersey into a full apparel collection in May 2023. The extended lineup features pants, a zip hoodie, and the original jersey, all carrying the ninja-inspired “Shinobi Shozoku” branding — named after the traditional garment worn by ninja.
The collection was announced via Facebook with the tagline “IT’S HERE AND IT’S BEAUTIFUL,” generating significant engagement from the NIP community.
The Full Collection
The NIP x FILA Shinobi Shozoku line includes:
- Shinobi Shozoku Jersey (EUR 72.99) — the original V-neck jersey, made in Italy with a slim fit
- Shinobi Shozoku Pants — matching athletic pants carrying dual NIP x FILA branding
- Shinobi Shozoku Zip Hoodie — hooded zipup completing the full outfit
The “Made in Italy” distinction is significant — FILA’s Italian heritage means the NIP collection benefits from the same manufacturing standards applied to FILA’s mainline sportswear, not outsourced to generic esports apparel factories.
NIP-KITS Concept
NIP merchandising operates under the NIP-KITS concept, which the organization describes as providing outfits for “all Ninja situations and kinds of weather.” This lifestyle framing positions NIP merchandise as everyday wardrobe pieces rather than fan-only gear — you buy a NIP-KIT to get dressed, not just to watch a match.
The FILA collection fits perfectly into this philosophy: a complete outfit from a recognized fashion brand that happens to carry esports branding.
FILA x Esports
FILA’s involvement in esports through NIP represents a different approach from other sportswear brands. While Nike works through league-wide deals (LPL) and adidas through team collaborations (100 Thieves), FILA has focused on a single, deep partnership with one organization. This concentrated approach produces more cohesive product lines but limits market reach.
More NIP Coverage
Where to Buy
The NIP x FILA collection is available at nip.gl and ESL Shop.
