Ninjas in Pyjamas x FILA Shinobi Shozoku Jersey

Ninjas in Pyjamas is one of esports’ most legendary names, founded in 2000 in Sweden and forever associated with the golden era of Counter-Strike. The organization’s black and white ninja branding has been an icon for over two decades. In 2024, NIP elevated their merchandise game with a collaboration that matched their heritage: a partnership with FILA, the Italian sportswear brand with roots dating back to 1911.

The result is the Shinobi Shozoku jersey, named after the traditional garment worn by ninja, tying NIP’s brand identity directly to Japanese martial culture.

Design

The Shinobi Shozoku jersey merges FILA’s classic athletic construction with NIP’s ninja-themed design language. The collaboration produces a piece that sits at the intersection of esports apparel and retro sportswear, leveraging FILA’s heritage in tennis and basketball fashion alongside NIP’s competitive gaming identity.

Priced at EUR 72.99, the jersey positions itself as a premium lifestyle piece rather than a standard competition jersey. The dual FILA x NIP branding creates a product that appeals beyond the esports fanbase to streetwear consumers familiar with the FILA brand.

NIP x FILA Partnership

The FILA collaboration extends beyond the Shinobi Shozoku jersey to include additional apparel pieces such as sweatpants and accessories. This multi-piece approach suggests a sustained partnership rather than a one-off drop, giving NIP fans a full FILA-branded wardrobe option.

FILA’s entry into esports through NIP is notable given the brand’s historical focus on tennis, basketball, and lifestyle fashion. The partnership signals that heritage sportswear brands see esports as a viable market for their classic aesthetic.

NIP in 2024-2026

NIP has undergone significant changes in recent years, including expanding into the LPL (China’s League of Legends league) through a Li Ning partnership that produced green-themed jerseys for the 2026 season. The organization’s willingness to partner with major fashion and sportswear brands across different markets positions them uniquely in the esports landscape.