Behind every esports jersey is a manufacturer, and Raven.GG has become one of the most prolific in the industry. Their platform enables teams to “design, print, and launch” custom esports jerseys and even operate their own branded stores — a full-service solution that has attracted organizations from Immortals to Into The Breach to Nouns Esports.
How Raven.GG Works
Raven.GG offers several services:
- 3D Jersey Builder — teams (or individuals) can design custom jerseys using an online tool
- Professional Design Collaboration — for teams that want Raven.GG’s designers to create their kit
- Production and Fulfillment — sublimation printing, manufacturing, and shipping
- Branded Store Hosting — teams get their own storefront powered by Raven.GG infrastructure
This model means teams that cannot afford to work with Fulllife, Nike, or adidas can still produce professional-quality jerseys with custom designs and dedicated retail operations.
Teams Using Raven.GG
Known teams with Raven.GG-produced jerseys include:
- Immortals — 2024 jersey with “retro styling and neon color palette”
- Into The Breach — UK-based CS2/Dota 2 team (2025-2026 Team Kit)
- Nouns Esports — game-specific color-coded jerseys
- Numerous amateur and semi-pro teams — the 3D builder enables any team to produce custom jerseys
The Democratization of Esports Apparel
Raven.GG represents an important trend: the democratization of esports jersey production. Previously, only tier-1 organizations with sportswear brand partnerships could produce high-quality jerseys. Raven.GG enables:
- Challenger teams to look as professional as franchised orgs
- Community teams to produce limited runs without minimum order commitments
- Individual content creators to launch jersey lines
- Event organizers to produce tournament-specific merchandise
This accessibility matters for the ecosystem because it ensures that the jersey market extends beyond the top 20 organizations into the broader competitive gaming community.
Raven.GG vs Other Manufacturers
| Manufacturer | Tier | Clients | Approach |
|---|---|---|---|
| Fulllife | Premium | G2, Fnatic, KC, Vitality | Fashion-first, Portuguese manufacturing |
| Li Ning | Premium | All LPL teams, NIP | Athletic heritage, Chinese market |
| Nations | Mid-tier | Various CDL/LCS teams | Standard esports production |
| Raven.GG | Accessible | Immortals, ITB, Nouns + community | 3D builder, self-service platform |
| ONWEAR | Mid-tier | The MongolZ, EWC | Event + team merchandise |
More Industry Coverage
- Fulllife: The French Brand Reshaping European Esports Fashion
- Nike x LPL: How the Swoosh Became China’s Esports Jersey Standard
- 100 Thieves x adidas Originals 2024 Inaugural Collection
Where to Learn More
Visit raven.gg to explore their team portfolios and 3D jersey builder.
