T1 produced a dedicated MSI (Mid-Season Invitational) Uniform Jersey for 2024, alongside a matching MSI Muffler (fan scarf) — a product category borrowed from football culture where scarves are iconic fan merchandise. The announcement on April 25, 2024 generated over 2,200 likes, with membership pre-orders starting the same day at 8 PM KST.
MSI Uniform Jersey
The MSI jersey is distinct from T1’s standard 2024 season kit and the Worlds 2024 jersey, making it a tournament-specific variant:
- MSI-exclusive design — branding specific to the Mid-Season Invitational
- Membership pre-sale — T1 members get early access before public sale
- Goal Studio production — same P/SPAN fabric as standard uniforms
- Available at T1 Shop (shop-t1.gg)
The MSI Muffler
The MSI Muffler is a fan scarf — a product standard in European football but rare in esports:
- Tournament branding — MSI 2024 specific design
- Wearable at events — scarves are versatile fan accessories for live events
- Affordable entry point — typically cheaper than jerseys, accessible to more fans
- Photo-ready — scarves are designed to be held up for crowd photos
T1 borrowing the scarf/muffler format from football demonstrates how Korean esports merchandise draws inspiration from traditional sports — a pattern also seen in Gen.G’s Musinsa distribution strategy and HLE’s Brooks Brothers partnership.
T1’s Tournament-Specific Merch Map
T1 now produces distinct merch for each major tournament:
| Event | Product | Year |
|---|---|---|
| Standard Season | Uniform Jersey | Annual |
| MSI | MSI Jersey + Muffler | 2024 |
| Worlds | Worlds Jersey + Champions Collection | 2023, 2024, 2025 |
| Disney | Mickey and Friends Collection | 2025 |
More T1 Coverage
- T1 2024 Worlds Uniform Jersey and Champions Collection
- T1 2023 Champions Uniform Jersey and Worlds Collection
- T1 2025 World Champions Jacket, Plush, and Accessories
- T1 x Disney Mickey and Friends Seoul Tour 2025
Where to Buy
T1 MSI merch is available at the T1 Shop.
