T1 continues to push the boundaries of esports merchandising with collaborations that extend far beyond traditional gaming apparel. In July 2025, the South Korean organization partnered with Disney Korea to launch the “Mickey and Friends: Seoul Tour 2025” collection, blending the world’s most recognizable cartoon characters with one of esports’ most iconic brands.
The collection debuted alongside the T1 Home Ground festival, an annual fan event that has become a highlight of the Korean esports calendar.
The Collection
The Mickey and Friends Seoul Tour lineup features seven items that blend T1’s competitive identity with Disney’s timeless character designs:
T-Shirts
Five t-shirts form the core of the collection, each featuring different Mickey Mouse and friends characters reimagined with T1 branding and Seoul landmarks. The designs play on the “Seoul Tour” concept, placing Disney characters in iconic Korean settings. One exclusive t-shirt was sold only at the T1 Home Ground festival, making it a true collector’s item.
Accessories
A ball cap features the dual T1 x Disney branding in a clean, wearable design suitable for daily use. A desk mat combines Mickey Mouse artwork with T1’s aesthetic for a gaming-ready accessory that doubles as a display piece. Keychains and a mug round out the accessories, offering entry-level price points for fans.
Why Disney x Esports Works
The T1 x Disney partnership represents a growing trend of mainstream entertainment brands entering the esports space through merchandise collaborations rather than team sponsorships. Disney’s involvement is strategic: South Korea’s gaming audience overlaps significantly with the demographic that drives merchandise sales for Disney in Asia.
For T1, the partnership reinforces their positioning as more than an esports team. With Faker as arguably the most famous esports player in history, T1 has the brand recognition to attract partners like Disney that would typically only work with traditional sports franchises or entertainment companies.
The T1 Home Ground Festival
The collection launch was timed with the T1 Home Ground festival, an immersive fan experience held in Seoul. The festival featured player meet-and-greets, exhibition matches, and exclusive merchandise. The Disney collection was prominently featured, with the festival-exclusive t-shirt driving significant foot traffic to the event.
More T1 Coverage
- Gen.G 2026 Official Player Uniform
- T1 2026 Uniform Collection by Goal Studio
- DRX 2025 Official Jerseys
- T1 2025 Uniform Jersey by Goal Studio
- Gen.G x Descente 2025 Official Player Jersey
Where to Buy
The T1 x Disney Mickey and Friends collection is available at the T1 Official Shop. The Home Ground exclusive t-shirt is no longer available, but the rest of the collection can be shipped internationally.
