Team Vitality x Bombers Original Tokyo and Vegas Jacket Collection

Team Vitality partnered with French lifestyle brand Bombers Original in April 2023 to create a limited collection of two bomber jackets, each inspired by a different city: Tokyo and Las Vegas. This collaboration marked an early example of esports organizations moving beyond jerseys into genuine fashion partnerships.

The Tokyo and Vegas Jackets

The two bomber jackets represent contrasting yet complementary worlds:

Tokyo Bomber Jacket — Inspired by the neon-lit streets and technological energy of Japan’s capital. The design incorporates Japanese-influenced graphics with Team Vitality’s yellow and black branding, creating a piece that feels at home in both Shibuya and a Parisian streetwear boutique.

Las Vegas Bomber Jacket — Drawing from the glitz, glamour, and audacity of Sin City. The Vegas edition carries a more flamboyant energy compared to the Tokyo variant, with design elements that reference the city’s entertainment culture.

Both jackets are available at the Vitality store with prices around EUR 110 per piece, with installment payment options available.

Why Bomber Jackets?

The choice of bomber jackets over jerseys is strategically smart. While esports jerseys serve a specific fan-gear function, bomber jackets are mainstream fashion items that people wear regardless of gaming interest. A Vitality x Bombers Original jacket can be worn to dinner, to work, or on the street without requiring any esports context — it simply looks like a high-quality fashion piece.

This approach expands Vitality’s merchandise from “fan gear for gamers” to “fashion for people who happen to like gaming.” The distinction matters for revenue: the addressable market for stylish jackets is exponentially larger than the market for esports team jerseys.

Bombers Original: French Fashion Heritage

Bombers Original is a French brand specializing in bomber jackets, making them a natural partner for a French esports organization. The collaboration keeps both brands rooted in French culture while reaching for global appeal through the city-themed designs.