Team Vitality Paris Collection 2024 and IEM Cologne Champions Jersey

Team Vitality had one of their most successful merchandise years in 2024, launching the Paris Collection in June and following it with a limited IEM Cologne Champions Jersey in August after winning one of CS2’s most prestigious events.

The Paris Collection 2024

Announced June 6, 2024 with “It’s not just a Jersey — The Paris Collection 2024 is now available” (669 likes), the Paris Collection represents Vitality’s deep connection to their home city. The French flag colors and Parisian design elements create a product that carries both competitive and cultural identity.

IEM Cologne Champions Jersey

After winning IEM Cologne 2024, Vitality released a limited edition victory jersey on August 18 (942 likes): “WE ARE IEM COLOGNE CHAMPIONS! Get your own limited edition victory jersey now.” The jersey was so popular that Vitality extended the deadline by 24 hours due to demand (352 additional likes on the extension announcement).

The Champions Jersey captures a specific competitive moment — Vitality’s CS2 team lifting the IEM Cologne trophy — making it a time-capsule product for fans who followed the tournament run.

V.Hive App Integration

Vitality innovated with a V.Hive app bundle (Aug 1, 2024): “Buy the jersey, get a bundle. Buy the jersey on V.Hive app and get a Vitality bundle to support us in-game.” This cross-platform approach links physical merchandise purchases to in-game rewards, creating additional value that pure physical merchandise cannot offer.

Summer Sales

Vitality also ran traditional Summer Sales (Jul 22, 2024) offering discounted merch — a standard retail practice that most esports orgs don’t formalize with a dedicated sale event.