100 Thieves revealed a Demon Slayer collaboration in August 2025, timed with the Infinity Castle movie, making it one of the most high-profile anime-esports crossovers of the year. The collection, described by esports.net as “fire but expensive,” combines 100 Thieves’ streetwear design with Demon Slayer’s iconic visual universe.
The Collection
The 100 Thieves x Demon Slayer collection features apparel that blends both brands:
- Character-inspired designs drawing from Demon Slayer’s distinctive anime art style
- Premium construction matching 100 Thieves’ established quality standards
- Premium pricing — esports.net specifically noted the high price points
The collection is available at 100thieves.com/collections/demon-slayer and represents 100 Thieves’ latest anime crossover after earlier collaborations in the lifestyle space.
Anime x Esports: A Growing Trend
100 Thieves’ Demon Slayer collab continues a pattern of anime crossovers in esports:
| Team | Anime | Year |
|---|---|---|
| Team Liquid | Naruto 20th Anniversary | 2023 |
| Team Liquid | Demon Slayer | Nov 2024 |
| Sentinels | Haikyu!! (Crunchyroll) | Aug 2025 |
| 100 Thieves | Demon Slayer | Sep 2025 |
Team Liquid actually beat 100 Thieves to the Demon Slayer partnership by nearly a year, releasing their own merch in November 2024. The fact that both organizations pursued the same IP validates the commercial potential of anime crossovers.
Why Demon Slayer?
Demon Slayer is one of the highest-grossing anime franchises, with the Mugen Train movie becoming the highest-grossing Japanese film in history. The Infinity Castle movie’s release created a cultural moment that both Team Liquid and 100 Thieves leveraged for merchandise timing.
For 100 Thieves, the collaboration taps into the massive overlap between their target demographic (16-30 gamers) and anime viewership.
More 100 Thieves Coverage
- 100 Thieves Dropout ‘26 Collection
- 100 Thieves x Oakley Eyewear Collaboration
- 100 Thieves Foundations Fall Winter 2023
- 100 Thieves x adidas Originals SS25 Collection
Where to Buy
The 100 Thieves x Demon Slayer collection is available at 100thieves.com.
