BRION has undergone more naming changes than almost any organization in the LCK, cycling through title sponsors while maintaining its core brand identity on the Korean esports stage. From Fredit BRION to OKSavingsBank BRION to the current Hanjin BRION, the team has steadily built its fanbase and merchandise program across multiple eras. Each rebrand has brought updated jerseys and new merch collections, making BRION one of the more active LCK teams when it comes to seasonal apparel drops.
Here is a complete look at BRION’s uniform evolution from 2023 through the Hanjin rebrand in 2026.
2023 Spring Uniform
The 2023 Spring uniform arrived with the organization still operating under the OKSavingsBank BRION banner. The jersey featured BRION’s recognizable design language and was made available with player markings through the official brionesports.gg store. The player-marked variants allowed fans to purchase jerseys bearing the name and number of their favorite roster members, a feature that adds collectible value and personal connection to each purchase.
The 2023 Spring jersey served as the team’s primary kit for the opening months of the LCK season, establishing the visual identity that would carry BRION through a competitive year in Korea’s top league.
2024 Player-Line Collection
For 2024, BRION expanded beyond a single uniform release with a Player-Line collection that included jerseys alongside additional player-branded items. This broader merchandise approach reflected the organization’s growing confidence in its retail operation and fanbase demand. The Player-Line items gave fans more ways to represent the team beyond the standard match-day jersey, extending into casual apparel and accessories tied to individual players.
The 2024 season represented BRION’s most ambitious merchandise push at the time, signaling that the organization was treating its apparel program as a genuine revenue stream rather than an afterthought.
2025 Uniform and Goods Collections
The 2025 season brought BRION’s most extensive merchandise lineup to date. Pre-orders opened in January 2025 with the new season jersey, followed by a rollout of multiple goods collections released in waves throughout the year. The drops were organized as Ver. 1, Ver. 2, and Ver. 3, each introducing new items that expanded the team’s catalog.
The 2025 uniforms carried OKSavingsBank branding across the chest, maintaining the title sponsor’s visibility during what would be the final season under that naming arrangement. The versioned goods drops kept the merch pipeline active and gave fans reasons to return to the store throughout the competitive calendar, a strategy that more LCK organizations have adopted in recent years.
2026: The Hanjin BRION Era
The 2026 LCK season brought the most significant change in BRION’s recent history: a full rebrand to Hanjin BRION under new title sponsorship from the Hanjin Group, one of South Korea’s largest logistics and transportation conglomerates. The partnership elevates BRION’s corporate profile and brings a level of financial backing that positions the organization for long-term stability.
The Hanjin BRION 2026 merchandise launch centered on a membership kit that bundled a new-season jacket with updated branding. Fans could also purchase a jersey and jacket bundle priced at 194,000 KRW (approximately $145 USD), offering a complete uniform set at a combined price point. The membership kit approach mirrors strategies used by traditional sports clubs, where bundled seasonal packages create a sense of belonging and commitment beyond individual item purchases.
The updated jerseys and jacket feature Hanjin branding integrated alongside BRION’s visual identity, creating a cohesive look that balances the corporate sponsor’s presence with the team’s established design elements.
A Team in Constant Evolution
BRION’s journey from Fredit to OKSavingsBank to Hanjin illustrates the dynamic nature of sponsorship in Korean esports. Each naming era has brought updated visuals and expanded merchandise, and the Hanjin partnership appears to be the most substantial yet. For fans and jersey collectors, BRION’s frequent rebrands have created a uniquely diverse collection of LCK uniforms, each representing a distinct chapter in the organization’s history.
More LCK Coverage
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Where to Buy
BRION merchandise is available through the official brionesports.gg store. The 2026 Hanjin BRION membership kit, jersey, and jacket bundle are available for purchase through the team’s Korean retail channels. International shipping availability may vary by item.
