Gen.G x Descente: Jackets, Training Wear, and the Full Kit System

Gen.G’s partnership with Descente goes beyond jerseys into a complete kit system featuring competition jackets ($128-189), training wear, and Worlds-specific outerwear that positions Gen.G as one of the most professionally outfitted teams in esports.

The Full Kit System

Gen.G x Descente produces seasonal “full kits” purchasable as complete outfits:

2025 Worlds Kit

Worlds Official Player Jersey (USD $89 / KRW 99,000)
Worlds Official Player Jacket (USD $137 / KRW 189,000)
Worlds Self Marking kit (USD $9 / KRW 12,000) — name customization

2024 Worlds Kit

Worlds Official Player Jersey ($89)
Worlds Official Player Jacket ($128)

Standard Season Kit

Official Player Jersey (Black/Light Grey variants)
Training wear — Descente performance apparel for practice

Descente’s Athletic Heritage

What makes the Gen.G x Descente jackets special is Descente’s pedigree:

Founded in Japan, 1935 — nearly 90 years of athletic manufacturing
Primary in skiing — the brand’s original sport
NBA partnerships — proven athletic apparel construction
Japanese engineering — precision manufacturing applied to esports

A $137 Gen.G x Descente jacket is not an esports hoodie with a premium price tag — it is a genuine athletic outerwear piece with Descente’s decades of fabric technology and construction expertise behind it.

Multi-Channel Distribution

Gen.G sells the full kit through three channels:

Gen.G Korean Shop (en.gengshop.com) — domestic market with membership early access
Gen.G US Shop (gengshop.us) — international shipping
Musinsa — Korea’s largest fashion platform, bringing Gen.G to mainstream Korean retail

The Musinsa presence is strategic: it places Gen.G merchandise alongside Korean fashion brands like Musinsa Standard, LMOOD, and COVERNAT, normalizing esports apparel within mainstream fashion.