Gen.G has established itself as the LCK’s most fashion-forward organization, leveraging partnerships that extend well beyond typical esports merchandise. While Descente handles their competitive uniforms, Gen.G has built an entire ecosystem of lifestyle collaborations with brands spanning Korean fashion, Hong Kong streetwear, and commemorative drops tied to tournament victories. The result is a merch catalog that rivals streetwear labels in both scope and ambition.
Musinsa x Worlds 2025 Collection
For the 2025 League of Legends World Championship, Gen.G partnered with Musinsa, Korea’s largest online fashion platform, to release a special merch collection. Musinsa is a powerhouse in Korean retail, serving as the go-to marketplace for fashion-conscious consumers, and its collaboration with Gen.G signals how deeply esports has penetrated mainstream Korean fashion culture.
The Worlds 2025 collection features two key items:
- Varsity Jacket ($123) — a classic American collegiate silhouette reinterpreted with Gen.G branding and Worlds 2025 detailing. The varsity jacket format is a deliberate choice, tapping into a global fashion trend while anchoring the piece in Gen.G’s competitive identity.
- LoL Worlds T-shirt ($35) — an accessible entry point into the collection, featuring Worlds-specific graphics and Gen.G’s logo treatment.
MSI B2B Champions Collection
Gen.G made history by winning back-to-back MSI championships in 2024 and 2025, cementing their status as the most dominant team on the international stage during that period. To commemorate the achievement, Gen.G released a MSI B2B Champions collection featuring:
- Champions T-shirt — a commemorative tee with graphics celebrating the consecutive MSI titles
- Collection Card Set — a collectible item that adds a trading-card dimension to esports merchandise, appealing to fans who value keepsakes beyond wearable items
The B2B Champions drop is a limited commemorative release, designed to mark a specific competitive milestone rather than serve as an ongoing product line.
LAKH x ComplexCon HK 2025
Gen.G’s most fashion-credible collaboration of 2025 came through a partnership with LAKH, the Hong Kong-based streetwear brand, debuted at ComplexCon Hong Kong 2025. LAKH is a respected name in Asian streetwear circles, known for meticulous construction and understated design, making them an ideal partner for Gen.G’s lifestyle ambitions.
The collection includes:
- Reversible MA-1 Jacket — the standout piece, offering two distinct looks in a single garment. The MA-1 silhouette is a streetwear staple, and the reversible construction adds versatility and value.
- Logo Tee — clean branding execution in LAKH’s signature style
- Reflective Logo Track Pants — functional streetwear with reflective detailing that nods to both athletic wear and urban utility
- Travel Bag — a branded accessory that rounds out the collection with a practical, everyday item
The LAKH collaboration positions Gen.G within the broader Asian streetwear ecosystem, reaching consumers who may not follow esports but appreciate the design and cultural crossover.
Beyond the Uniform
Gen.G’s approach is defined by a clear separation between competitive and lifestyle merchandise. Descente handles the on-stage uniforms, while Musinsa, LAKH, and others power the lifestyle and fan-facing product line.
More Gen.G Coverage
- Gen.G x Descente 2025 Official Player Jersey
- Gen.G x The Hundreds Worlds 2023 Jersey
- Gen.G x LIBILLY 2024 Summer Jersey Collection
- Gen.G x Descente Worlds 2024 Official Player Jersey
- Gen.G 2026 Official Player Uniform
Where to Buy
The Musinsa x Gen.G Worlds 2025 collection is available on Musinsa for Korean buyers and the Gen.G Official Shop for international orders. The LAKH collection was a limited ComplexCon HK 2025 drop and may have limited remaining stock through LAKH’s online store. MSI Champions merch is available through the Gen.G Shop while supplies last.
