No team in LCK history has undergone more name changes than the Freecs franchise. From their origins as Ever8 Winners, the organization has cycled through Afreeca Freecs, Kwangdong Freecs, DN Freecs, and most recently DN SOOPers in 2026, each rebrand reflecting new sponsorship deals while the Freecs identity remains the constant thread. This article covers the uniforms from the Kwangdong and DN Freecs eras, spanning three seasons of LCK competition and two distinct brand identities.
Kwangdong Freecs 2023 Uniform
The 2023 season uniform represented the Freecs under their Kwangdong branding, named after the traditional Korean health drink company that served as title sponsor. The Kwangdong Freecs jersey carried the sponsor’s identity prominently, with a design that balanced corporate branding against the team’s own visual language.
The 2023 jersey served as the squad’s primary kit throughout both spring and summer splits. Kwangdong’s sponsorship brought mainstream brand recognition that extended beyond the esports audience, connecting the team to a well-known consumer product in the Korean market. The uniform design reflected this dual identity, aiming to appeal to both dedicated LCK fans and casual viewers encountering the team through Kwangdong’s broader marketing reach.
Kwangdong Freecs 2024 Uniform
The 2024 season marked the final year under the Kwangdong Freecs name, making the jersey from this era a significant piece for collectors tracking the franchise’s evolution. The 2024 uniform built on the design language established in 2023, with updated graphics and refreshed sponsor placements for the new competitive year.
Alongside the main jersey, the Kwangdong Freecs offered acrylic merchandise as part of their 2024 goods lineup. These acrylic items, a popular merch category in Korean esports, included player-themed designs and team branding that complemented the jersey collection. Acrylic goods have become a staple of LCK merchandise programs, offering fans affordable collectibles that are easy to display and trade.
The 2024 season would prove to be the end of an era, as sponsorship changes would soon reshape the organization’s identity heading into 2025.
DN Freecs 2025: A New Sponsorship Era
The 2025 season introduced the DN Freecs brand, reflecting a new title sponsorship from DN Solutions, a global leader in CNC machine tools and industrial automation. The rebrand from Kwangdong to DN brought a complete visual overhaul, with new jerseys featuring DN Solutions’ corporate identity integrated into the Freecs design framework.
The DN Freecs 2025 jersey was the first to carry the new branding, and it marked a clear departure from the Kwangdong-era aesthetics. The design needed to establish a fresh identity while respecting the franchise’s existing fanbase, a balancing act that characterizes many sponsorship-driven rebrands in Korean esports. The DN branding brought a more industrial, technology-forward visual tone that aligned with the sponsor’s position in the manufacturing sector.
For the Freecs franchise, the DN Solutions partnership represented a shift toward a sponsor with significant global presence, potentially opening doors for international merchandise distribution and brand awareness that the regional Kwangdong branding could not offer.
The Most Rebranded Franchise in LCK
The Freecs’ journey through five different names is unmatched in the LCK. Each sponsorship era has produced distinct uniform designs, creating one of the most diverse jersey collections in Korean esports history. From Ever8 Winners through to the current DN SOOPers iteration in 2026, every rebrand has delivered new visual identities while the Freecs core brand persists underneath.
For jersey collectors, the Kwangdong and DN eras represent a particularly active period of design evolution. The transition between sponsors produced sharply different aesthetic directions, making these seasons especially interesting from a merchandise perspective.
More LCK Coverage
- HLE 2026 and DN SOOPers 2026 LCK Uniforms
- Nongshim RedForce 2025-2026 LCK Uniforms
- BNK FEARX 2025-2026 LCK Jerseys
- KT Rolster x New Balance 2025 LCK Jerseys
- Gen.G x Descente 2025 Official Player Jersey
Where to Buy
DN Freecs (now DN SOOPers) merchandise is available through the team’s official store. The English-language storefront at en-freecs.shop supports international orders. Older Kwangdong Freecs jerseys from 2023 and 2024 may still be available in limited quantities depending on remaining stock.
