The MAD Lions KOI Worlds 2024 jersey is more than a competition kit. It is the final product released under the “MAD Lions KOI” brand before the organization rebranded to Movistar KOI ahead of the 2025 season. That makes this Kappa-designed jersey a transitional piece marking the end of an era in Spanish esports, and a collector’s item for anyone who followed the merger of two of Spain’s most passionate fanbases.
MAD Lions and KOI joined forces in 2023, combining MAD’s LEC infrastructure with KOI’s massive Spanish-speaking community built by co-founder Ibai Llanos. The partnership created one of the most commercially vibrant brands in European League of Legends, and the Worlds 2024 jersey represents the peak of that identity before the Movistar naming rights reshaped it.
Design
The Worlds 2024 jersey moves away from the brighter tones of the regular season kit with a dark blue base accented by light blue vertical stripes. The striped pattern gives the jersey a classic sportswear feel that recalls football kits more than typical esports apparel, which aligns with Kappa’s heritage as an Italian sportswear manufacturer with decades of experience in traditional sports.
Pepsi occupies the primary front sponsor position, a major placement that underscores the commercial pull of the MAD Lions KOI brand. Cupra, the performance car brand by SEAT, sits above the team logo on the chest. The sponsor integration is clean and does not compete with the jersey’s design language, a testament to Kappa’s experience balancing commercial requirements with aesthetic cohesion.
Kappa’s Esports Pedigree
Kappa has built a serious portfolio in esports apparel, and the MAD Lions KOI partnership is among its highest-profile deals. The brand brings technical construction and a sportswear-first approach that distinguishes its jerseys from the sublimation-heavy designs common in the space. The fit, stitching, and fabric weight feel closer to what you would expect from a Serie A kit than a typical gaming jersey.
A Collector’s Piece
This jersey’s significance goes beyond its design. With the 2025 rebrand to Movistar KOI, no further products will carry the “MAD Lions KOI” branding. Every piece from this era becomes part of a closed chapter, and the Worlds jersey, tied to the biggest event in League of Legends, is the most prestigious item from that final season.
For fans of Spanish esports and collectors of transitional branding in esports history, this is a piece worth tracking down.
Pricing and Availability
The jersey is available on the Movistar KOI official shop. It can also be found at Maxesport at a reduced price of EUR 54.90, down from the original EUR 79.90. Given the brand transition, remaining stock represents the last opportunity to own this piece at retail.
More Movistar KOI Coverage
- Movistar KOI 2025 LEC Jersey and Worlds
- Movistar KOI 2024 LEC Jersey
- GIANTX 2025 Pro Jersey
- GIANTX 2024 Pro Jersey and Founders Collection
Where to Buy
Available at the Movistar KOI shop and at Maxesport for EUR 54.90 (reduced from EUR 79.90). Stock is limited and not expected to be restocked under the discontinued MAD Lions KOI branding.
