paiN Gaming is one of the founding pillars of Brazilian esports, an organization that has been competing since 2010 across every major title that matters in the region. From Counter-Strike to League of Legends, Free Fire to Valorant, paiN’s longevity is unmatched by most of its domestic rivals. While FURIA and LOUD may command bigger international audiences, paiN holds a legacy that stretches back to when Brazilian competitive gaming was still finding its footing.
The 2025 and 2026 uniform cycles show an organization that continues to invest in its merchandise operation, offering title-specific kits alongside the main competition jerseys.
2025 Uniform: Main Kit and Title-Specific Editions
The 2025 paiN Gaming uniform arrived at pain.gg priced at R$159.99, maintaining an accessible price point for the Brazilian market. The main jersey carries paiN’s traditional red-and-black identity with updated graphic treatments for the new season.
What sets paiN’s 2025 approach apart from most organizations is the release of separate CS2 and Free Fire uniforms. Rather than using a single jersey across all competitive rosters, paiN created dedicated designs for their Counter-Strike 2 and Free Fire teams. This reflects the reality of Brazilian esports fandom, where audiences for different games often have distinct identities and purchasing behaviors. A Free Fire fan in Brazil may have no overlap with the CS2 audience, and paiN’s merchandise strategy acknowledges that segmentation.
2026 Uniform: The Gray Colorway Returns
The 2026 paiN Gaming uniform launched with a pre-sale on January 16, 2026, priced at R$219.99 at pain.gg. The headline story is the return of the gray colorway, a departure from the organization’s standard red-and-black palette that signals a willingness to experiment with their visual identity.
The R$219.99 price represents a step up from the 2025 jersey, positioning the 2026 uniform as a premium product within paiN’s merchandise lineup. The price increase aligns with a broader trend across Brazilian esports, where organizations are gradually moving jerseys upmarket as fan willingness to spend on competitive merchandise grows.
Gray is an unusual choice for an esports organization built on red and black. But paiN has used alternate colorways in previous seasons to create collector interest and drive additional sales beyond the standard kit. For returning fans who already own the red-and-black version, a gray variant provides a reason to purchase again.
Competing Across Four Titles
paiN Gaming’s competitive footprint in 2025-2026 spans LTA Sur (the restructured Latin American League of Legends league), CS2, Free Fire, and Valorant. This multi-title presence gives the organization visibility across Brazil’s most-watched esports broadcasts and creates multiple touchpoints for jersey exposure.
The LTA transition from the old CBLoL format is particularly relevant for merchandise. As the league takes on a broader Latin American scope, paiN’s jerseys gain exposure to audiences beyond Brazil’s borders, potentially expanding the addressable market for their uniform sales.
16 Years and Counting
paiN Gaming’s 16-year history is its greatest merchandising asset. Every new jersey release carries the weight of an organization that was there when Brazilian esports was being built from nothing. For veteran fans, a paiN jersey is not just team merchandise. It is a connection to the origins of competitive gaming in one of the world’s largest esports markets.
More paiN Gaming Coverage
- paiN Gaming 2024 Jersey
- LOUD Hydra 2024 Jersey
- FURIA x adidas 2025 Collection
- Vivo Keyd Stars 2025 Worlds Jersey
Where to Buy
paiN Gaming uniforms are available at the official store at pain.gg. The 2026 uniform pre-sale launched January 16, 2026 at R$219.99, and the 2025 uniform remains available at R$159.99. International shipping may be available through proxy services for fans outside Brazil.
